Digital Marketing Specialist

4 weeks ago

Rawalpindi Cantonment, Pakistan Tax Falcon Full time
Job Description:

Position: Digital Marketing Specialist
Location: Remote (Pakistan-based, Gilgit-Baltistan Preferred)
Experience Level: Minimum 2 years
Company: Tax Falcon (An FTA-Approved Tax Agent in the UAE)
Job Type: Full-time, Remote
Preferred Candidate: Female candidates from Gilgit-Baltistan are highly encouraged to apply.

About Tax Falcon:
Tax Falcon is a leading online tax consultancy in the UAE, specializing in corporate tax, VAT advisory, and return filing services. We are looking for a passionate and skilled Digital Marketing Specialist to join our team. This role offers a unique opportunity for candidates, particularly from Gilgit-Baltistan, to work remotely in a challenging and dynamic environment. The focus is on managing social media campaigns, generating leads, and increasing engagement through digital platforms.

Key Responsibilities:

  1. Social Media Management: Design, implement, and optimize social media marketing campaigns across platforms such as Facebook, Instagram, LinkedIn, and YouTube.
  2. Lead Management & Nurturing: Handle incoming leads from digital campaigns, ensuring timely follow-ups and nurturing leads to conversion through email, CRM, and social media channels.
  3. Content Strategy & Creation: Create engaging content for social media, advertisements, and blogs to enhance brand visibility and drive customer engagement.
  4. Performance Tracking: Monitor, analyze, and report the effectiveness of marketing campaigns, adjusting strategies to improve performance based on metrics such as engagement rates and lead conversion.
  5. Collaboration: Work closely with the sales team and senior marketers to ensure that campaigns align with business goals and contribute to lead generation efforts.
  6. Market Research: Stay up-to-date with industry trends, digital marketing innovations, and competitor activity to continuously improve campaign effectiveness.

Job Specification:

Requirements:

  1. Minimum 2 years of experience in digital marketing, specifically in managing and running social media campaigns.
  2. Expertise in using platforms such as Facebook, Instagram, LinkedIn, and YouTube to create and manage ads.
  3. Strong experience with lead management, CRM systems, and marketing automation tools.
  4. Analytical mindset with the ability to track performance, generate reports, and recommend actionable strategies based on data.
  5. Excellent communication skills and the ability to create engaging content.
  6. Self-starter with the ability to work independently in a remote environment.
  7. Candidates from Gilgit-Baltistan are preferred.

Preferred Skills:

  1. Experience in B2B marketing and digital lead generation.
  2. Knowledge of SEO, PPC, and email marketing campaigns.
  3. Familiarity with design tools like Canva or Adobe Creative Suite.

Benefits:

  1. Remote work opportunity with flexible hours.
  2. Be part of an innovative, fast-growing online tax consultancy.
  3. Competitive salary based on experience.
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