SEO & Wordpress Expert - Team Lead

4 weeks ago

Lahore, Punjab, Pakistan Seers Group Full time
SEO & Wordpress Expert - Team Lead
Seers Group, Pakistan

Our firm is seeking a creative SEO expert but with an excellent knowledge of Word Press development that can work with our marketing and software development team to achieve our business digital goals.

Responsibilities and duties:

  • Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Track, report, and analyse website analytics and PPC initiatives and campaigns
  • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
  • Optimize copy and landing pages for search engine marketing
  • Perform ongoing keyword discovery, expansion and optimization
  • Research and implement search engine optimization recommendations
  • Research and analyse competitor advertising links
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code
  • Work with editorial and marketing teams to drive SEO in content creation and content programming
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Job Specification

Qualifications and skills

  • Proven SEO experience with Word Press development level experience.
  • Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience with website analytics tools (e.g, Google Analytics)
  • Experience with bid management tools
  • Experience with A/B and multivariate experiments
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM
Information Technology and Services - Lahore, Pakistan
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