Media Planner

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. For more information, visit WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.

At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role, it will be critical to embrace WPP & WPP Media's shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences through Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact:

EssenceMediacom is a brand of WPP Media, the world's largest media investment company, responsible for one in every three ads you see globally. We are currently looking for a Media Planner to join us. In this role, you will be responsible for all tasks and client service activities associated with an assigned brand/account. You will act as a steward of the entire communications planning process by providing pillars for media plans, executing plan changes, and maintaining media plans.

Reporting of the role

This role reports to: Business Manager

3 best things about the job:

• A competitive yet fun environment that combines excellent media planning with creative media thinking and being part of the largest media company in the world.
• Opportunity to learn and create leading work, working alongside specialist departments, who are evolving experts in the field.
• Be an expert hybrid planner in both traditional and digital mediums.

Goals in this role:

In three months:

• Be up to speed with cutting-edge proprietary planning tools and analyze important data to validate recommendations.
• Gain knowledge of the business category & competitive landscape.
• Work on moderate scaled live campaigns.
• Initiate contact with key media partners and understand their offerings, especially digital.
• Connect with internal and external stakeholders to integrate solutions.

In six months:

• Apply proprietary planning framework in key campaigns.
• Manage larger scaled campaigns.
• Build relationships with key decision-makers within the client portfolio.
• Master flawless media execution alongside stakeholders.

In 12 months:

• Develop strong category and media/business acumen.
• Identify pipeline solutions to support client goals.
• Create and execute innovative, potentially award-winning, business-building ideas.

What your day looks like at EssenceMediacom:

• Develop and maintain media plans.
• Assist in devising strategies for brands.
• Review and update purchase orders.
• Analyze campaigns and recommend tactical changes to maximize performance.
• Interact with media suppliers on upcoming opportunities.
• Prepare and update media reports for stakeholders.
• Present plans internally and externally.
• Monitor client billing.
• Supervise the creation, updating, and execution of media plans.
• Assist in preparing reviews and working with cross-functional teams.
• Respond to client requests daily.

What you need to bring:

• Strong organizational and numeracy skills.
• Flexibility and ability to work under pressure.
• Proficiency in MS Excel.
• Respect hierarchy and follow proper channels.
• Excellent personal and organizational management skills.
• Ability to handle multiple demands within deadlines.
• Effective communication skills at all levels.

Minimum qualifications:

• BBA / MBA from a reputable university or equivalent.
• 1-2 years of experience in media/digital/marketing.

Life at WPP Media & Benefits

We invest in our employees' growth and well-being, offering competitive benefits, including insurance, paid time off, wellness facilities, and mental health days. WPP Media is an equal opportunity employer committed to a respectful and inclusive culture. We adopt a hybrid work model, with teams in the office around four days a week, and offer accommodations or flexibility during the hiring process.

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While we appreciate all applications, only shortlisted candidates will be contacted.

About Pakistan

WPP Media Pakistan is a leading global media investment management operation, experiencing growth in digital platforms and social media, with opportunities in e-commerce, digital content, video planning, technology, and data & analytics.