
Digital Marketing Manager
6 days ago
About Vairt
Vairt is a diversified business group with multiple ventures across real estate, hospitality, finance, and community services. Our operations span the U.S., UAE, Pakistan, and Europe. We are looking for a results-oriented Digital Marketer who specializes in lead generation to drive growth across our business units.
Key Responsibilities
1. Develop & execute digital campaigns (Google Ads, Meta Ads, LinkedIn Ads, SEO, email, influencer partnerships) to generate high-quality leads for all Vairt verticals.
2. Build and optimize lead funnels specific to each business line (real estate buyers, Airbnb guests, senior citizens' families, investors, etc.).
3. Conduct market segmentation & audience targeting to ensure relevant, qualified leads.
4. Drive paid media campaigns with a focus on CPL (Cost per Lead) and ROI.
5. Leverage SEO, SEM, and content marketing to improve organic lead acquisition.
6. Track, analyze, and report lead performance metrics across campaigns.
7. Collaborate with business heads to align lead quality with conversion potential.
8. Run A/B tests on ad creatives, landing pages, and CTAs to maximize performance.
9. Manage budgets efficiently ensuring lead generation targets are met.
10. Stay up-to-date with emerging digital trends and competitor strategies.
Requirements
Minimum 04 years of proven experience. Proven experience in digital marketing with a specialization in lead generation.
Strong hands-on skills in Google Ads, Facebook/Instagram Ads, LinkedIn Ads, SEO, and email marketing tools.
Experience in real estate, hospitality, finance, or community-driven projects is a plus.
Analytical mindset with ability to interpret data and optimize campaigns.
Self-motivated, performance-driven, and comfortable working on a commission-only basis.
Compensation Structure
Salary & commission are 100% target-based, directly tied to number and quality of leads generated.
Compensation will vary per business vertical (e.g., per qualified property lead, per investor lead, per rental booking, etc.).
If no leads are generated, no salary/commission will be paid.
Job Specification:Digital Maketing
Lead Generation
Digital Business Developement
Qualified lead generation
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