
Technical SEO Specialist
3 weeks ago
NobleProg, Pakistan
Overview: NobleProg uses an automated approach to SEO testing. We detect problems on our websites before Google informs us, thus this position requires individuals who understand or are willing to learn about automated testing of websites. This includes high-performance HTML validators, link checkers, spell checkers, automatic detection of missing elements, analysis of missing keywords, etc. This needs to be done in near real-time, making performance optimization a part of the job.
Responsibilities:
- Research and implement tools for automatic link checking, HTML validation, etc. (e.g. linkchecker, tidy, etc.) in the Linux command line.
- Execute tests, collect and analyze data and results (Elasticsearch Apache Logs, Matomo, Google Analytics).
- Design and A/B test new concepts.
- Optimize copy and landing pages for search engine marketing.
- Perform ongoing keyword discovery, expansion, and optimization.
- Research and implement search engine optimization recommendations.
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
- Collaborate with editorial teams to drive SEO in content creation and programming.
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
- Design and assist developers in implementing automated testing for elements (e.g. schema.org) that enhance SEO.
Requirements:
- Experience in using tools for automated validation of HTML sites (e.g. linkchecker, wget2, tidy, w3c-linkcheck, etc.).
- Ability to use the Linux command line for running analytics tools and analyzing web server (Apache) logs.
- In-depth experience with website analytics tools (e.g., Google Analytics).
- Up-to-date with the latest trends and best practices in SEO.
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