Product Manager

6 days ago

Karachi, Sindh, Pakistan Dost Full time

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Job Description:

- Conduct in-depth research on Pakistan's feature phone and smartphone markets, analyze consumer preferences, channel structures, regulatory policies, and competitor dynamics to assist in formulating localized product strategies.

- Identify region-specific demands (e.g., religious calendars, loudspeakers, waterproof/dustproof features) and explore product localization solutions.

2. Local Roadmap Management:

- Participate in local product planning, define core selling points (e.g., pricing tiers, hardware configurations, localized OS features), assist in pricing strategies, and drive execution.

- Monitor post-launch product performance, leveraging sales data and user feedback to drive iterative optimizations.

3. Collaboration with Headquarters:

- Coordinate between domestic product teams and overseas local teams to resolve compliance issues (certifications, data privacy), supply chain, and after-sales challenges.

- Support local marketing and sales teams in planning culturally aligned campaigns (e.g., Ramadan promotions, KOL collaborations).

- Research regional competitive landscape and formulate differentiated strategies against rival brands.

- Explore customized product requirements with local partners (e.g., telecom operators, distributors).

Requirements:

1. Mandatory Qualifications:

- 3+ years of experience working with mobile phone brands, 5+ years in the mobile industry.

- Full lifecycle experience in at least 1 locally launched mobile product.

2. Core Competencies:

- Strong market insight: Ability to extract insights from user interviews, GFK/NPD data, etc.

- Deep understanding of the Pakistani market:✓ Familiarity with key competitors (Infinix/Tecno/Samsung's local strategies).✓ Knowledge of overall market trends and regional dynamics.✓ Expertise in consumer purchasing habits and decision-making journeys.

- Cross-cultural management skills: Adaptability to multicultural teamwork, adept at managing time zones and communication gaps.

- Risk anticipation: Awareness of local tariffs, import/export policies, and industry standards (e.g., CE/FCC certifications).

3. Language Requirements:

- Chinese language skills are a plus (to liaise with China HQ teams)

Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeFull-time
Job function
  • Job functionProduct Management and Marketing
  • IndustriesTechnology, Information and Internet

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