
Social Media Marketing Specialist
6 days ago
2 days ago Be among the first 25 applicants
Direct message the job poster from Paklogics
Job Type: Full Time (On-site)
Time: (05:00 PM to 02:00 AM)
Experience Required: 2+ Years
Job Description:
We are seeking a highly motivated and results-driven Social Media Marketing Expert with at least 2 years of experience, specializing in Facebook Ads and online store marketing. The ideal candidate will have a strong understanding of paid social strategies, e-commerce funnels, and the ability to drive traffic, engagement, and conversions through data-driven campaigns.
Key Responsibilities:
- Plan, create, and manage Facebook Ads campaigns to drive sales and leads for e-commerce platforms.
- Analyze performance metrics (CTR, ROAS, CPA, etc.) and optimize campaigns for better results.
- Conduct A/B testing on creatives, copy, and audiences.
- Collaborate with the design and content team to create compelling ad visuals and copy.
- Develop and execute social media strategies across platforms (Facebook, Instagram, etc.).
- Monitor trends and competitor activities to refine strategies.
- Track, report, and present campaign results and insights regularly.
- Manage pixel tracking, custom audiences, and retargeting strategies.
Requirements:
- Minimum 2 years of hands-on experience with Facebook Ads Manager.
- Proven success in managing and scaling online store marketing campaigns.
- Strong knowledge of e-commerce platforms like Shopify, WooCommerce, etc.
- Familiarity with performance marketing KPIs and analytics tools.
- Excellent written and verbal communication skills.
- Creative mindset with strong attention to detail.
- Ability to work independently and as part of a team.
Preferred Qualifications:
- Experience with email marketing tools and automation.
- Understanding of Google Ads and cross-channel strategies.
- Must be available for the 5:00 PM to 2:00 AM shift.
If you meet the above requirements and are excited to work with a dynamic team, apply now
Seniority levelEntry level
Employment typeFull-time
Job functionMarketing and Sales
IndustriesSoftware Development
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