
Social Media Marketing Manager
4 weeks ago
Digital Marketing Manager @ Strategic Connection, Online Business Strategist | Author of the book 'Reap the Rankings with A+ SEO'
As a social media manager, you will need to manage multiple organizations' online presence over social media.
Daily activities include:
- Develop creative and engaging social media strategies
- Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, Tiktok, and YouTube, adapting content to suit different channels
- Oversee, plan and deliver content across different platforms using scheduling tools.
- Create engaging multimedia content (and/or outsource this effectively) across multiple platforms
- Develop, launch and manage new competitions and campaigns that promote your organization and brand
- Form key relationships with influencers across the social media platforms
- Undertake audience research
- Manage and facilitate social media communities by responding to social media posts and developing discussions.
- Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
- Research and evaluate the latest trends and techniques to find new and better ways of measuring social media activity
- Analyze competitor activity
- Recommend improvements to increase performance
- Set targets to increase brand awareness and increase customer engagement
- Report clients about their weekly and monthly social media success
- Educate other staff on the use of social media and promote its use within your company (in-house roles)
- Encourage collaboration across teams and departments
Not Applicable
Employment typeFull-time
Job functionMarketing and Sales
IndustriesAdvertising Services
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