
IT Support And Digital Marketing Specialist
1 day ago
Accounting People (SMC-Pvt) Ltd, Pakistan
Are you a dynamic individual with a passion for both IT and creative marketing? We're on the lookout for a talented Marketing/IT Employee to join our innovative team
Roles and Responsibilities:
- Strategize and contribute to long-term marketing plans.
- Develop and shape a brand's voice and identity through compelling online marketing campaigns.
- Maintain digital media archives including photos and videos.
- Create and execute marketing campaigns to attract new customers.
- Liaise with the internal management team to create and promote engaging blogs, advertisements, and social media content.
- Identify new demographics or regions for targeted marketing initiatives.
- Using Google Analytics to conduct performance reports regularly.
- Proficient in SEO to enhance internet search rankings.
- Leading keyword research and optimization of content.
- Ensure that all communications and marketing material align with brand standards.
- Manage the production of marketing communications and promotional materials in line with brand guidelines.
- Monitor key performance indicators to track the success of marketing campaigns.
- Report results of marketing campaigns to management teams.
- Updating and maintaining the WordPress website regularly.
- Diagnose and resolve ongoing IT problems.
- Help employees with basic computer needs, such as setting up new users and managing backup, security, and passwords.
- Carry out routine maintenance and configure IT solutions, including implementing new software programs.
- Hands-on experience in installing IT hardware and software.
- Flexibility and adaptability to perform other duties as and when requested by the Senior Management.
- Bachelors in Marketing, Graphic designing or related field.
- Proven WordPress website management experience.
- Proven record of excellent designing and marketing skills demonstrated in a professional portfolio.
- Proven SEO and SMM experience.
- 1-2 years prior experience in a digital marketing role.
- Working knowledge of Google Analytics.
- Good knowledge of backlink analysis.
- Good organization, planning, and creativity.
- Understand and implement the best marketing practices for branding and promotions on the major social media platforms including Facebook, Instagram, LinkedIn, etc.
- Strong communicator who works well independently and with a team.
- Superior time management skills and the ability to juggle multiple projects simultaneously.
- Knowledge of applications (Adobe Photoshop, Illustrator, and WordPress) is important.
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