Lead Generation

2 days ago

Karachi, Sindh, Pakistan Disrupt (formerly Gaditek) Full time
Lead Generation & Partnership Marketing Expert

Join to apply for the Lead Generation & Partnership Marketing Expert role at Disrupt.com (formerly Gaditek)

Overview of the role:

We're looking for a hands-on Lead Generation Strategist to join our Partnerships enablement team and build, execute, and optimize our lead acquisition ecosystem across multiple regions and industries. This role will report to the Hub-Lead Partnerships.

What you will be expected to perform:
  1. Design and implement a scalable lead generation system across global markets.
  2. Launch multi-channel campaigns leveraging SEO, LinkedIn, and AI-based prospecting.
  3. Utilize tools like HeyReach, ZoomInfo, Clay, Lemlist, or Apollo.io to streamline outreach.
  4. Work with Google AdWords, PPC, and LinkedIn Ads to grow the pipeline.
CRM & Automation Infrastructure
  1. Manage leads within Salesforce or other relevant CRM, ensuring automation and tracking.
  2. Implement and optimize marketing automation tools like HubSpot, Marketo, Lemlist.
  3. Deploy AI-powered personalization and automation for campaigns.
Digital Marketing & SEO
  1. Use SEO to target high-intent audiences and optimize landing pages with CRO team support.
  2. Manage LinkedIn outreach to target ideal customer profiles.
  3. Track and optimize campaigns based on KPIs such as CAC, lead quality, and ROI.
Analytics & Funnel Optimization
  1. Build lead scoring models and segmentation workflows.
  2. Use AI-driven analytics to monitor and refine funnel performance.
  3. Collaborate with sales and PMM teams to align on metrics and ICPs.
  4. Create engaging lead-generation assets with content, design, and product teams.
  5. Work closely with Partnerships head and growth leads to convert MQLs into revenue.
  6. Lead execution of Account-Based Marketing (ABM) for high-value deals.
GTM-Aligned Partnership Strategy
  1. Develop a partner roadmap aligned with GTM priorities.
  2. Craft value propositions supporting product adoption and pipeline growth.
  3. Influence GTM strategies like co-sell, co-market, and ecosystem distribution.
Qualifications and Requirements
  • 7+ years in lead generation with an MBA or 9+ years in demand generation/growth marketing with a Bachelor's degree.
  • Background in tech/SaaS, with experience in CRM tools and automation.
  • Expertise in Salesforce, AI tools like Clay/ZoomInfo, and outreach platforms.
  • Experience with AdWords, SEO tools (Semrush, Ahrefs), and LinkedIn marketing.
  • Strong data-driven mindset, familiar with dashboards, KPIs, and attribution models.
  • Familiarity with B2B funnels and outbound/inbound systems.
Additional Details
  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Job functions: Marketing, Business Development, Sales
  • Industries: Technology, Internet, IT Services, Media
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