Search Engine Optimization Specialist

3 weeks ago


Lahore, Punjab, Pakistan The Digitalizers Full time

We are looking for an SEO Specialist with 2-3 years of experience who can take charge of both on-page and off-page SEO strategies from scratch. The ideal candidate should have a deep understanding of search engine algorithms, keyword research, technical SEO, link-building strategies, and content optimization to improve website rankings and drive organic growth. This role requires analytical thinking, strategic planning, and hands-on execution to enhance search visibility and ROI.

Key Responsibilities:

  1. On-Page SEO: Optimize website structure, content, and metadata for search engines.
  2. Technical SEO: Conduct website audits, fix crawl errors, improve site speed, and implement structured data markup.
  3. Keyword Research: Identify high-performing keywords and search trends to improve website visibility.
  4. Content Optimization: Work with content teams to ensure SEO best practices are followed in blog posts, landing pages, and website copy.
  5. Off-Page SEO: Develop and implement link-building strategies, guest posting, and outreach campaigns.
  6. SEO Audits & Reporting: Conduct regular SEO audits and track performance using tools like Google Analytics, Google Search Console, Ahrefs, and SEMrush.
  7. Competitor Analysis: Monitor and analyze competitor websites, backlinks, and keyword strategies to stay ahead in rankings.
  8. Local SEO: Optimize Google My Business, citations, and location-based SEO for better local search rankings.

Requirements:

Required Qualifications:

  1. Bachelor's degree in Marketing, Digital Marketing, or a related field.
  2. 2-3 years of proven SEO experience with a track record of improving search rankings.
  3. Hands-on experience with SEO tools like Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, and Google Analytics.

Must-Have Skills:

  1. SEO Expertise: Complete knowledge of search engine algorithms, ranking factors, and best practices.
  2. Technical SEO: Ability to resolve crawl issues, optimize page speed, and improve website health.
  3. Link Building & Outreach: Experience in acquiring high-quality backlinks and managing off-page SEO efforts.
  4. Content Optimization: Ability to work with content teams to enhance search visibility.

If you are a results-driven SEO specialist who thrives on boosting organic traffic and improving rankings, we want to hear from you

Seniority level

Entry level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Software Development

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