Lead Digital Marketing Manager

2 days ago

Karachi, Sindh, Pakistan SI GLOBAL SOLUTIONS LLC Full time
Overview

SI Global Solutions Pvt. Ltd. is Pakistan's fastest-growing systems integrator and digital transformation company, delivering solutions in smart cities, cybersecurity, data centers, cloud services, AI, and enterprise IT infrastructure.

Job Summary

Digital Marketing Manager will be responsible for developing and executing a comprehensive digital marketing strategy that drives qualified leads, enhances online visibility, and supports overall business growth. This role demands a strategic thinker with hands-on expertise in lead generation, SEO, social media marketing, content strategy, paid campaigns, and analytics.

Key Responsibilities

Lead Generation:

  • Develop and execute lead generation strategies to drive high-quality leads across digital channels.
  • Manage and optimize lead nurturing workflows and marketing automation tools (e.g., HubSpot, Mailchimp, etc.).
  • Collaborate with sales and business development teams to align campaigns with revenue goals.

SEO (Search Engine Optimization):

  • Oversee on-page and off-page SEO efforts to improve website rankings and organic traffic.
  • Conduct keyword research, competitor analysis, and SEO audits.
  • Work closely with content writers to ensure SEO best practices are implemented.

Social Media Marketing:

  • Develop and implement a social media strategy that enhances brand awareness and audience engagement.
  • Manage content calendars and publish engaging posts across LinkedIn, Twitter/X, Facebook, Instagram, and YouTube.
  • Monitor social media trends and analytics to inform ongoing strategies.

Analytics & Reporting:

  • Track, measure, and report on KPIs for all digital marketing activities using tools like Google Analytics, SEMrush, HubSpot, and others.
  • Provide insights and recommendations to improve campaign performance and ROI.

Team Collaboration & Management:

  • Lead and mentor a small team of digital marketing professionals (if applicable).
  • Manage agency relationships and third-party service providers.
  • Coordinate with cross-functional teams including Sales, Product, and Design.

Requirements:

  • Bachelor's or Master's degree in Marketing, Communications, Business, or related field.
  • 5+ years of experience in digital marketing, preferably within a B2B software or tech company.
  • Proven track record of successful lead generation and digital campaign execution.
  • Strong expertise in SEO, social media, email marketing, and digital advertising (Google Ads, LinkedIn Ads, etc.).
  • Proficiency in marketing tools like Google Analytics, HubSpot, SEMrush, Ahrefs, Meta Business Suite, etc.
  • Strong analytical, communication, and project management skills.
  • Up-to-date with the latest trends and best practices in digital marketing and tech.
What We Offer
  • Competitive salary and performance-based bonuses
  • Medical Insurance and Hospitalization
  • A collaborative and innovative work environment
  • Professional growth and development support

Job Type: Full-time

Work Location: In person


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