Search Engine Optimization Specialist

3 weeks ago

Karachi, Sindh, Pakistan Softech IT Store Full time

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Direct message the job poster from Softech IT Store

Director at Softech Group | Cyber Security | Enterprise IT Solutions | Authorized Distributors of SolarWinds, Barracuda, Alcatel Lucent, Avast…

Position: SEO Expert (Technical & Content for Ecommerce Platform)

Location: Onsite — Pakistan; This is a contractual and Full time position.

Company: Softech Store (International IT Distribution Marketplace)

About Us

Softech Store is a leading distributor of highly technical, award-winning global IT brands. We operate across Pakistan, UAE, Middle East, and international markets with a growing e-commerce presence on Shopify. Our product lines include cybersecurity, networking, IT infrastructure, software and hardware solutions.

Role Summary

We are seeking an experienced SEO Expert to Create and Execute SEO strategies that drive qualified traffic, improve rankings, and generate leads. The role demands Hands on expert with deep technical SEO knowledge, content optimization skills, and an understanding of B2B IT buyer behavior.

Key Responsibilities

  • Full Shopify SEO optimization (product pages, collections, blogs)
  • Conduct in-depth keyword research for B2B IT products (SaaS, Cybersecurity, Hardware)
  • Optimize technical SEO elements (site structure, schema, indexing, crawl optimization)
  • Optimize content for international search engines (Google UAE, Google Pakistan, Google US)
  • Work content refresh aligned with SEO goals
  • Build high-quality backlink profile through legitimate outreach
  • Internal blog keyword optimization strategies and internal linking.
  • Manage Google Search Console, Analytics (GA4) / Keyword Planner, SEMrush/Ahrefs/ Screamingfrog reporting
  • Monitor and troubleshoot technical SEO issues regularly
  • Competitor analysis & continuous SEO strategy adjustments
  • Prepare monthly SEO performance reports for management

Required Skills & Experience

  • Minimum 3 years SEO experience (B2B SaaS/IT preferred)
  • Strong experience with Ecommerce SEO
  • Hands-on experience with Google Search Console, Google Analytics (GA4), SEMrush, Ahrefs
  • Proven record of ranking keywords and increasing organic traffic
  • Deep understanding of technical SEO, schema markup, site architecture
  • Excellent keyword research and clustering capabilities
  • Ability to work independently, manage priorities, and meet deadlines

Preferred (Not Mandatory)

  • Previous SEO work in cybersecurity, networking, IT hardware/software distribution
  • Familiarity with LinkedIn SEO / content strategies for B2B
  • Certifications: Google Analytics, SEMrush, Ahrefs
  • Highly detail-oriented
  • Analytical thinker
  • Results-driven with realistic expectations
  • Strong communication skills (can explain data simply)
Seniority level
  • Seniority levelMid-Senior level
Employment type
  • Employment typeContract
Job function
  • Job functionMarketing and Sales
  • IndustriesTechnology, Information and Internet

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