Marketing Manager NPC

1 week ago

Lahore, Punjab, Pakistan PepsiCo Full time
Overview

The purpose of this position is to set overall marketing objectives, strategies, plans for the business with focus towards their flawless execution and direct responsibilities towards brand building, brand health monitoring and performance evaluation, brand P&L delivery

Responsibilities

Marketing Strategy and Execution:
• Lead Development & execution of marketing strategies & plans (4Ps) to achieve short terms & long term brand objectives (Revenue, NOPBT, Market Share, Consumer & Retail KPI's)
• Monitor, review and report on all marketing activities, share recommendations on marketing support impact on Brand Performance, and manage the productivity of marketing plans & projects
• Align and Collaborate with relevant functional Heads/Teams to ensure prompt flawless execution of marketing plans & strategiesEnsure close collaboration of Marketing with R&D, Trade Marketing, Sales and Supply Chain Team in planning and execution of in-market activities for flawless execution
• Work with Head of Sale and Revenue Manager on development of volume/revenue plans based on brands/initiatives, regions & outlets etc.
• Support the Marketing Head in finalizing the annual operating plan (AOP). Lead strategic discussions on brand plans for the AOP
• Support the Marketing Head in achieving objectives aimed at driving efficiency in the overall marketing function
• Lead preparation & monitoring Brand budget and ensure spend on marketing initiatives/activities accordingly
• Recommend & adapt marketing best practices from PI Global & BU Regional initiatives
• Supervise brand communication development, media planning and research activities across all NPC brands in liaison with creative, media and insight & research teams
• Develop capabilities of Brand Planning, Creative, Media Buying & Research agencies to support NPC brand plans and ensure their best in class execution
• Oversee consumer and customer insights agenda for NPC Brands to better understand the macro, category, and consumer, competitive and retail landscape.

Evaluate recommendations of Business Development & Insights Manager and collaborate with him/her for syndicated and customized consumer/retail research projects aimed at better market understanding and robust product development journey of the NPC portfolio
• Ensure GCS Compliance in the execution and implementation of all processes

Qualifications

MBA (preferable Marketing majors)

9-12 Years of experience

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