
Marketing Manager NPC
4 weeks ago
The purpose of this position is to set overall marketing objectives, strategies, and plans for the business with a focus on flawless execution, direct responsibilities towards brand building, brand health monitoring, and performance evaluation, as well as brand P&L delivery.
Responsibilities- Marketing Strategy and Execution: Lead development and execution of marketing strategies and plans (4Ps) to achieve short-term and long-term brand objectives (Revenue, NOPBT, Market Share, Consumer & Retail KPI's).
- Monitor, review, and report on all marketing activities, share recommendations on marketing support impact on Brand Performance, and manage the productivity of marketing plans and projects.
- Align and collaborate with relevant functional Heads/Teams to ensure prompt and flawless execution of marketing plans and strategies.
- Ensure close collaboration of Marketing with R&D, Trade Marketing, Sales, and Supply Chain Team in planning and execution of in-market activities.
- Work with Head of Sales and Revenue Manager on development of volume/revenue plans based on brands/initiatives, regions, and outlets.
- Support the Marketing Head in finalizing the annual operating plan (AOP) and lead strategic discussions on brand plans for the AOP.
- Support the Marketing Head in achieving objectives aimed at driving efficiency in the overall marketing function.
- Lead preparation and monitoring of the Brand budget and ensure spend on marketing initiatives/activities accordingly.
- Recommend and adapt marketing best practices from PI Global and BU Regional initiatives.
- Supervise brand communication development, media planning, and research activities across all NPC brands in liaison with creative, media, and insight & research teams.
- Develop capabilities of Brand Planning, Creative, Media Buying, and Research agencies to support NPC brand plans and ensure their best-in-class execution.
- Oversee consumer and customer insights agenda for NPC Brands to better understand the macro, category, consumer, competitive, and retail landscape.
- Evaluate recommendations of Business Development & Insights Manager and collaborate on syndicated and customized consumer/retail research projects aimed at better market understanding and robust product development journey of the NPC portfolio.
- Ensure GCS Compliance in the execution and implementation of all processes.
MBA (preferably Marketing majors)
9-12 Years of experience
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