Marketing Manager NPC

1 week ago

Lahore, Punjab, Pakistan PepsiCo Full time
Overview

The purpose of this position is to set overall marketing objectives, strategies, and plans for the business with a focus on flawless execution, direct responsibilities towards brand building, brand health monitoring, and performance evaluation, as well as brand P&L delivery.

Responsibilities
  1. Marketing Strategy and Execution: Lead development and execution of marketing strategies and plans (4Ps) to achieve short-term and long-term brand objectives (Revenue, NOPBT, Market Share, Consumer & Retail KPI's).
  2. Monitor, review, and report on all marketing activities, share recommendations on marketing support impact on Brand Performance, and manage the productivity of marketing plans and projects.
  3. Align and collaborate with relevant functional Heads/Teams to ensure prompt and flawless execution of marketing plans and strategies.
  4. Ensure close collaboration of Marketing with R&D, Trade Marketing, Sales, and Supply Chain Team in planning and execution of in-market activities.
  5. Work with Head of Sales and Revenue Manager on development of volume/revenue plans based on brands/initiatives, regions, and outlets.
  6. Support the Marketing Head in finalizing the annual operating plan (AOP) and lead strategic discussions on brand plans for the AOP.
  7. Support the Marketing Head in achieving objectives aimed at driving efficiency in the overall marketing function.
  8. Lead preparation and monitoring of the Brand budget and ensure spend on marketing initiatives/activities accordingly.
  9. Recommend and adapt marketing best practices from PI Global and BU Regional initiatives.
  10. Supervise brand communication development, media planning, and research activities across all NPC brands in liaison with creative, media, and insight & research teams.
  11. Develop capabilities of Brand Planning, Creative, Media Buying, and Research agencies to support NPC brand plans and ensure their best-in-class execution.
  12. Oversee consumer and customer insights agenda for NPC Brands to better understand the macro, category, consumer, competitive, and retail landscape.
  13. Evaluate recommendations of Business Development & Insights Manager and collaborate on syndicated and customized consumer/retail research projects aimed at better market understanding and robust product development journey of the NPC portfolio.
  14. Ensure GCS Compliance in the execution and implementation of all processes.
Qualifications

MBA (preferably Marketing majors)

9-12 Years of experience

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