Digital Brand Manager

2 weeks ago

Lahore, Punjab, Pakistan Tossdown Full time

tossdown.com is looking for an experienced brand manager to streamline its range of digital products offered to the restaurant and hospitality industry. The brand manager should be able to understand the software modules and develop all loosely coupled pieces as a single brand to form a clear message to its consumers of what the offering is, at the same time maintaining the brand's image. Some of the key tasks would be to design communication for the brand, maintain aesthetic uniformity and brand image, represent the brand at various platforms etc.

Key Areas of Responsibility

  1. Brand building from scratch and positioning.
  2. Production of collateral materials.
  3. Planning, ideation and strategy.
  4. Creating and submitting collateral for electronic media (Website, Social Media, email, banner ads, etc.).
  5. Develop and communicate the brand style guide.
  6. Ensure consistent brand positioning and messaging across all programmes.
  7. Various product marketing and marketing communication programmes including offline and online advertising, website, public relations, etc.

About You

Love the food and hospitality industry? Love socializing and talking about technology? Good with presentations? Then apply We are looking for someone who has a knack for the food industry and understands the digital brand positioning of online solutions. The candidate must have previous experience of building brand collaterals and demonstrate passion, clarity of thinking and professionalism in all aspects of communication and presentation.

About tossdown.com

tossdown.com builds e-commerce platforms (web and apps) for the restaurant and food manufacturing industry in Pakistan and North-American Market through which these businesses can achieve Online Sales, Business intelligence and Customer Loyalty.

This is a highly visible position at tossdown.com that will give the candidate an opportunity to brand the company's offerings for the first time which means there is a lot of play involved both in terms of future prospects as well as past experience.

Job Specification

The candidate must have:

  1. Excellent verbal and written presentation skills.
  2. Great design & aesthetic sense.
  3. Deep understanding and experience of brand building aspects (especially food or tech related).

Information Technology and Services - Lahore, Pakistan

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