Media Executive

3 weeks ago

Lahore, Punjab, Pakistan Milele Full time

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This range is provided by Milele. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay rangeJob Purpose

To assist the marketing team in the effective execution of campaigns by handling foundational tasks such as paid media management, campaign planning, market research, and cross-departmental coordination. The role focuses on enhancing the performance of paid media initiatives to maximize ROI and minimize cost per lead.

Key Duties And Responsibilities
  • Plan, launch, and manage Paid Media Campaigns across various digital platforms.
  • Conduct market research to identify suitable car models for promotion and determine the most effective platforms.
  • Collaborate with the production team to ensure timely delivery and alignment of campaign creatives.
  • Strategize and coordinate the execution of multiple simultaneous media campaigns.
  • Optimize campaigns in real-time to improve ROI, reduce Cost per Lead (CPL), and enhance overall performance.
  • Support general marketing initiatives and assist in related activities as required.
Skills & Competencies
  • Proficiency in paid media platforms (Google Ads, Facebook Ads, etc.)
  • Strong analytical skills and experience with campaign performance tools (e.g., Google Analytics, Meta Business Suite).
  • Excellent communication and coordination skills.
  • Ability to multitask and work under tight deadlines.
  • Strong understanding of digital marketing trends and audience targeting.
  • Creative thinking with a problem-solving mindset.
Qualifications

Academic:

  • Bachelor's degree in marketing, Business Administration, Communications, or a related field.

Professional:

  • 1 to 2 years of experience in digital marketing, paid media campaigns, or performance marketing.
  • Certification in Google Ads, Meta Blueprint, or related platforms is an added advantage.
Additional Details
  • Seniority level: Not Applicable
  • Employment type: Full-time
  • Job function: Marketing, Public Relations, and Writing/Editing
  • Industry: Motor Vehicle Manufacturing

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