Digital Marketing Specialist

3 weeks ago

Lahore, Punjab, Pakistan CodeFulcrum Full time

Join to apply for the Digital Marketing Specialist role at CodeFulcrum

Join to apply for the Digital Marketing Specialist role at CodeFulcrum

Direct message the job poster from CodeFulcrum

Head of HR @ CodeFulcrum | ACMA, Employer Branding, HR policies, Technical Recruitment, Payroll, Employee Engagement, Employee benefits, HR…

We're looking for an enthusiastic and innovative Digital Marketing Expert with 1.5 years of experience, specifically within a software house environment, to join our growing team in Lahore. If you're a self-starter with a passion for exploring new ideas and driving digital growth, we want to hear from you

Responsibilities:

  • Develop, implement, and manage comprehensive digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and content marketing.
  • Conduct market research and competitor analysis to identify new opportunities and stay ahead of industry trends.
  • Create engaging and relevant content for our website, blog, social media platforms, and other marketing materials.
  • Manage and optimize our social media presence, fostering community engagement and brand loyalty.
  • Oversee email marketing campaigns, from list segmentation to content creation and performance tracking.
  • Analyze campaign performance data, generate reports, and provide actionable insights for continuous improvement.
  • Collaborate closely with sales, product, and development teams to ensure marketing efforts align with business objectives.
  • Explore and experiment with new digital marketing tools, platforms, and strategies to enhance our reach and effectiveness.
  • Stay up-to-date with the latest digital marketing trends, best practices, and algorithm changes.

Requirements:

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 1.5 years of proven experience in digital marketing, with a significant portion of that time spent in a software house or technology-focused environment.
  • Demonstrable experience in managing and optimizing SEO, SEM, social media advertising, and email marketing campaigns.
  • Strong understanding of content marketing principles and experience in creating various forms of digital content.
  • Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, Google Ads, social media management tools, email marketing platforms).
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions.
  • A strong portfolio showcasing successful digital marketing initiatives, particularly those for B2B software solutions, is a plus.
  • Exceptional communication and interpersonal skills.
  • Highly enthusiastic, proactive, and eager to explore and implement new ideas.
  • Ability to work independently and collaboratively in a fast-paced environment.
Seniority level
  • Seniority levelEntry level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing and Sales
  • IndustriesIT Services and IT Consulting

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