
Digital Content
3 weeks ago
Role Overview:
Manage and maintain the website, including posting articles and updates. Design engaging Instagram posts, thumbnails, and visuals that align with the brand. Create and manage a strategic content plan and editorial calendar. Develop and execute a content strategy across all social platforms. Analyze performance metrics and optimize content for better engagement. Stay up-to-date with digital marketing trends and tools.
Key Responsibilities:
- Regularly update the website with articles and multimedia.
- Design eye-catching social media content (posts, reels, thumbnails).
- Plan, organize, and manage a content calendar for consistent publishing.
- Oversee social media account strategy and execution.
- Collaborate with team members to brainstorm and implement creative campaigns.
- Analyze metrics and optimize content for engagement and reach.
- Proven experience in website management and content publishing.
- Proficiency in graphic design tools (Canva, Photoshop, etc.).
- Familiarity with social platforms and scheduling tools (Hootsuite, Buffer, etc.).
- Strong understanding of content planning and SEO.
- Excellent organizational and communication skills.
- Creativity and attention to detail.
- Experience in digital marketing.
- Knowledge of analytics tools (Google Analytics, Instagram Insights, etc.).
- Ability to work independently and meet deadlines.
- Canva
- Adobe Lightroom
- CapCut
- DaVinci Resolve
- Adobe Photoshop
- Content Writing
- Content Planning
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