
Marketing Manager
6 days ago
Direct message the job poster from AdalFi
Senior HR Executive | Technical RecruiterAdalFi is the premier Lending Infrastructure provider in Pakistan. Our Digital Lending Platform has powered over $75 Million in Consumer & SME lending across Pakistan. Our platform is powered by a best-in-class, AI-Powered Credit Scoring Model that has scored over 30 Million individuals and businesses across Pakistan. We've partnered with 17 banks and are showing no signs of slowing down. Our mission is to enable access to affordable, fair credit to billions of people worldwide. Join us, we're going to do it.
The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.
Key Responsibilities:
- Build top of the funnel awareness for AdalFi across key markets
- Capture demand and implement the process for Sales Handoff
- Execute a combination of digital and physical marketing activities
- Define, prioritize and execute marketing strategy – if you can't do what you're proposing, don't bother applying
- Develop collateral to assist the following functions: Sales, Growth, Customer Success
- Drive partner engagement and help develop communications to assist the Growth Team
- Partner directly with sales to learn holes in our existing sales process and actively work to drive change
- Create new vectors for growth by leading tasks including but not limited to: Webinars, Blogs, Organic Social Content, Paid Social Strategy
Required Skills & Experience:
The Bare Minimums:
- A proven track record: you've delivered measurable results across a well executed marketing strategy
- You're punctual – we respect everyone's time here. We expect you to do the same
- Exceptional communication – your role will be customer facing – this is a bare minimum
- Responsiveness – get back to customers and your team ASAP. Do NOT be a blocker
- Self-learning – we're a hyper-growth startup & we will not handhold
Hard Skills: Excel, Copy Writing, Incredible Analytical Skills
Qualifications:
- Minimum Bachelor's degree or equivalent
- 3-6 years' experience in marketing
- Ability to multi-task
- Strong verbal, written, and organizational skills
Mid-Senior level
Employment typeFull-time
Job functionMarketing, Sales, and Business Development
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