Digital Marketing Specialist

4 weeks ago

Islamabad, Islamabad, Pakistan Rapids AI Full time

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The Digital Marketing Specialist will be responsible for creating and implementing effective marketing strategies that leverage AI-powered tools to optimize lead generation. The ideal candidate will have a deep understanding of digital marketing trends, advanced knowledge of AI applications, and a proven track record in developing data-driven campaigns.

Key Responsibilities:

Lead Generation:

  • Develop and execute targeted digital marketing campaigns to generate high-quality leads for the company.
  • Utilize AI tools to identify, analyze, and target potential customers.

Campaign Management:

  • Design and manage multi-channel marketing campaigns, including email, social media, PPC, and SEO.
  • Monitor and analyze campaign performance to maximize ROI.

SEO and Content Strategy:

  • Conduct keyword research and optimize website content to improve search engine rankings.
  • Develop AI-enhanced content strategies to engage target audiences.

Data Analytics and Reporting:

  • Use AI-driven analytics tools to measure marketing performance and generate actionable insights.
  • Create comprehensive reports on lead generation, conversion rates, and campaign effectiveness.

Collaboration and Innovation:

  • Work closely with the sales team to align marketing strategies with business goals.
  • Stay updated on emerging digital marketing and AI trends to keep the company ahead of the competition.

Qualifications:Education:

  • Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field.

Experience:

  • 1+ year of experience in digital marketing with a focus on lead generation.
  • Proven expertise in leveraging AI tools and applications for marketing purposes.

Skills:

  • Advanced knowledge of digital marketing platforms (Email Lead Generation, Google Ads, Facebook Ads, LinkedIn, etc.).
  • Hands-on experience with AI tools (ChatGPT etc.) for campaign optimization.
  • Proficiency in analytics tools (Google Analytics, Tableau, or similar).
  • Excellent understanding of SEO, SEM, and content marketing strategies.
  • Strong communication, analytical, and problem-solving skills.

What We Offer:

  • Competitive salary and performance-based bonuses.
  • Opportunity to work with cutting-edge AI technologies.
  • A dynamic, innovative, and collaborative work environment.
  • Professional development and growth opportunities.

How to Apply:

Please send your CV and a cover letter detailing your relevant experience to hr@rapidsai.com

Seniority level
  • Seniority levelEntry level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing and Sales
  • IndustriesSoftware Development

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