
Digital Marketing Expert
2 weeks ago
Responsibilities:
- Build a Media Buying strategy - TOF, MOF, BOF campaigns
- Advise on optimization - deciding what content to increase spending on, audiences to test, campaigns to stop, etc.
- Understand data segmentation and build strategies accordingly
- Analyze marketing performance with the Marketing Lead
- Research clients' competitors to determine the type of adverts they use, funnels they leverage, bundles/offers, and brand positioning
- Identify pain points and desires by analyzing customer feedback
- Analyze customer survey responses to help build your funnel
- Work with clients to understand and set KPIs and OKRs, ensuring the team delivers
- Monitor client advertising budgets to prevent overspending
- Collaborate with the team to set timelines based on required outputs
- Build funnels for clients, determining the need for lead generation campaigns, quizzes, retargeting campaigns, brand awareness, etc.
- Provide the creative team with insights on the number of assets (videos, posters, etc.) to produce
- Decide on bundles/offers/products to focus on based on client KPIs and product potential
- Stay updated with the latest performance marketing trends and technologies
Job Specification:
- Degree in Marketing, Business Administration, or a related field
- Prior experience in a similar role and building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels
- Expertise in Meta campaigns, Google and YouTube ads, and TikTok ads
- Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience
- Excellent analytical skills, leveraging data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations
- Goal-oriented individual with excellent communication skills
- Open-minded, curious, and a strong problem-solver
Location: Marketing and Advertising - Lahore, Pakistan
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