Digital Marketing Expert
2 weeks ago
BS/MS in marketing, digital media or related field.
For our development hub in Lahore, we are looking for a digital marketing expert to join our team. As a Digital Marketing Expert, you will lead our marketing efforts using digital tools.
Responsibilities:
- Research advertising trends, competitor's pricing and products.
- Conduct market research to inform campaigns.
- Brainstorm and develop creative growth strategies for projects including company's websites and social media.
- Measure and report performance of all digital marketing campaigns and assess goals (ROI and KPIs).
- Plan, implement and measure experiments and conversion tests.
- Collaborate with agencies and other vendor partners.
- Evaluate end-to-end customer experience across multiple channels and customer touch-points.
- Identify critical conversion points and drop off points and optimise user funnels.
- Create and execute lead generation programs.
- Monitor project status and budget.
- Evaluate emerging technologies.
- Identify trends and insights and optimize spend based on the insights.
Required Skills:
- Skilled in creating and maintaining client relationships.
- An empowered team member and a process-oriented thinker.
- Proficient in marketing research and statistical analysis.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and Display Advertising campaigns.
- Experience in optimising landing pages and user funnels.
- Experience with A/B and multivariate experiments
- Solid knowledge of website and marketing analytics tools.
- Working knowledge of ad serving tools.
- Experience in setting up and optimising PPC campaigns on all major search engines.
- Google Adwords Certificate
Experience:
Proven 2 to 3 years experience in the same role.
Information Technology and Services - Lahore, Pakistan
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