Manager Media And Communications

2 weeks ago

Lahore, Punjab, Pakistan Anam Weaving Mills Full time

Position: Media and Communications Specialist

  • Develop and implement a comprehensive media strategy, utilizing various media channels to maximize campaign impact.
  • Integrate media strategy with the Edutainment approach, linking news and entertainment media efforts.
  • Promote sexual and reproductive health education in a culturally sensitive manner, targeting parents, teachers, community leaders, and adolescents.
  • Identify innovative media angles and contribute to creative campaign tactics.
  • Establish and maintain relationships with media and external contacts; manage contacts databases.
  • Create press releases, articles, reactive lines, and organize press conferences and media visits.
  • Secure regular, high-quality media coverage of campaign activities and messages.
  • Monitor media coverage, evaluate effectiveness, and adapt strategies accordingly.
  • Build relationships with celebrity ambassadors for the campaign.
  • Contribute to regular progress reports for the Program Management Unit.
Key Performance Indicators (KPIs)
  • Effective PR & media strategies for WEG, PRC, WRC & Hayat
  • Enhanced PR profile and visibility of the organization and projects
  • Maximum media presence and visibility
  • High-quality IEC and promotional materials
  • Strong digital presence, including SEO-optimized websites and social media
  • Production of quality content for articles and reports
  • Maintain a comprehensive media archive within 24 hours
  • Timely and quality delivery of tasks
  • Efficient team management
  • Effective work planning and reporting
Job Specification
  • Minimum 10 years of experience in campaign communication or social marketing
  • Knowledge of and experience with the Pakistani media environment
  • Proficiency in communication tools, including social media
  • Strong facilitation, influencing, and relationship-building skills
  • Excellent writing skills, with media experience preferred
  • Fluent in Urdu and English, both written and verbal
  • Analytical, strategic thinking skills; ability to simplify complex issues
  • Strong organizational and time management skills
  • Creative and innovative in media utilization for social change
  • Academic qualifications in media, communication, or related fields

Location: Lahore, Pakistan

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