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Google Ad Operations

4 weeks ago

Karachi, Sindh, Pakistan K20s - Kinetic Technologies Private Limited Full time

The Google Ad Operations role is crucial in managing and optimizing advertising campaigns to ensure maximum reach and effectiveness. This position involves overseeing the online advertising process, from strategy development to execution and analysis, making it essential for driving revenue and achieving organizational marketing goals. As the digital advertising landscape continues to evolve, a Google Ad Operations professional must stay abreast of the latest trends and tools within the industry. This position collaborates closely with the marketing team, external partners, and data analysts to design campaigns that align with business objectives while maximizing ROI. The role demands meticulous attention to detail, strong analytical capabilities, and a proactive approach to problem-solving. Successful candidates will demonstrate a blend of technical knowledge and strategic thinking to navigate the complexities of online advertising.

Key Responsibilities
  • Manage and implement Google Ads campaigns from inception to completion.
  • Continuously monitor ad performance and make real-time adjustments as necessary.
  • Analyze data and generate insightful reports to inform decision-making.
  • Collaborate with the marketing team to develop advertising strategies.
  • Optimize keywords, bidding strategies, and audience targeting plans.
  • Conduct A/B testing on ad creatives and landing pages to maximize conversions.
  • Maintain an accurate record of campaign budgets and expenditures.
  • Participate in weekly meetings to review campaign performance and discuss enhancements.
  • Identify trends and insights to improve ad effectiveness and ROI.
  • Provide support and training to team members on Google Ads best practices.
  • Monitor competitor activity and industry trends to adjust strategy accordingly.
  • Ensure compliance with advertising policies and standards.
  • Utilize analytics tools to track campaign metrics and KPIs.
  • Coordinate with external vendors for ad placements and partnerships.
  • Document processes and maintain campaign archive for future reference.
Required Qualifications
  • Bachelor's degree in Marketing, Business, or a related field.
  • 1-3 years of experience in digital advertising or ad operations.
  • Proficiency in Google Ads and Google Analytics platforms.
  • Strong understanding of online marketing concepts and tools.
  • Experience with ad serving technology and tracking methodologies.
  • Excellent analytical skills and the ability to interpret data.
  • Strong verbal and written communication abilities.
  • Detail-oriented with a focus on achieving outcomes.
  • Ability to manage multiple projects and deadlines.
  • Familiarity with programmatic advertising and display networks.
  • Knowledge of SEO and PPC best practices.
  • Experience working with cross-functional teams.
  • Proactive, adaptable, and able to solve problems creatively.
  • Basic knowledge of HTML and web technologies.
  • Relevant certifications (e.g., Google Ads certification) are a plus.
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Management and Manufacturing

Industries

IT Services and IT Consulting

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