
Google Ads
5 days ago
Facon is looking for a Google Ads & PPC Specialist. You will be responsible for managing and optimizing pay-per-click (PPC) advertising campaigns across various platforms, with a primary focus on Google Ads. The ideal candidate must have expertise over different types of campaigns, with a track record of making online campaigns profitable, should be highly analytical, detail-oriented, and proficient in leveraging Google Ads to achieve business goals.
JOB RESPONSIBILITIES
- Plan, execute, and optimize Google Ads campaigns to achieve key performance indicators (KPIs) and maximize return on investment (ROI)
- Develop search engine marketing (SEM) and tactical plans on an ongoing/as needed basis
- Manage overall search engine marketing and optimization campaigns to achieve profitability goals
- Perform keyword, market, and competitive research analysis
- Continuously analyze campaign data and metrics to identify trends, insights, and areas for improvement, and implement necessary adjustments
- Create compelling and engaging ad copies that align with campaign goals and target audience
- Monitor and manage campaign budgets, bids, and daily spending to ensure optimal performance and cost efficiency
- Provide detailed analytical reports on a monthly or quarterly basis highlighting key metrics, trends, and recommendations for campaign optimization
- Stay up to date with industry trends, best practices, and updates to ensure campaign compliance and competitiveness
REQUIREMENTS
- Experience: Proven experience in managing Google Ads campaigns and implementing successful PPC strategies.
- In-depth knowledge of Google Ads, including proficiency in campaign setup, keyword research, bidding strategies, and performance tracking.
- Familiarity with other PPC platforms (e.g., Bing Ads, Facebook Ads) is a plus.
- Strong analytical skills and ability to interpret complex data sets.
- Strong written and verbal communication skills.
WHAT WE OFFER
- Performance Bonuses
Job Type: Full-time
Job FeaturesJob CategorySEO
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