SEO Specialist

4 weeks ago

Karachi, Sindh, Pakistan Dua Marketing Full time

We are seeking an experienced and proven SEO Expert who has the experience and a track record of delivering stellar results for clients, particularly being responsible for executing day-to-day performance marketing strategies for our clients from the hospitality, tourism, and technology industries. You will also be responsible for the analysis of the content creation strategy, performing SEO audits, and conducting competitor analysis along with the SEO team. You would be managing multiple websites, so efficient time management skills are key for the position.

Job Specification

Requirements:

  • At least 1 year of experience working in SEO strategies and implementation for marketing agencies.
  • Proven experience working with Google Analytics, Google Tag Manager, Google Search Console, and other SEO tools such as AHrefs, SEMrush, Brightlocal, and One Hour Indexing.
  • Efficient communication, strong commitment, analytical, and problem-solving skills.
  • Knowledge of ranking factors, search engine algorithms, and link-building strategies.
  • Up to date with the latest trends and best practices in SEO.
  • Solid understanding of performance digital marketing, conversion, and online customer acquisition.
  • It would be a plus to have knowledge of HTML, CSS, programming languages, and blogging. Experience in keyword research and creation of domain authority strategies is also beneficial.

Responsibilities:

  • Optimization and implementation of the SEO team's link-building strategy.
  • Recommendations for on-site and off-site SEO activities (web architecture, content, etc.) to improve the targeted keywords ranking for the company's clients.
  • Work with our SEO and web development team to ensure SEO best practices are properly implemented on new sites.
  • Collaborate with our copywriting team to drive SEO best practices in content creation/strategy and content programming.
  • Research the latest search engine updates and ranking factors.

Location: Karachi, Pakistan

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