Associate Product Marketing

4 weeks ago

Lahore, Punjab, Pakistan INTECH Automation & Intelligence Full time
About The Job

Join our Team - Your career journey starts here – not just a job, but a future.

Our Potential Opportunity

INTECH Automation Intelligence is seeking a Associate Product Marketing to join our Marketing team. This role is pivotal in driving brand awareness, market research, and lead generation for industries such as Oil & Gas, Petrochemicals, Utilities, and Manufacturing. INTECH's commitment to innovative marketing solutions ensures you will support strategic marketing initiatives and enhance brand presence in key markets. The person best suited for this job will have engineering/business management and marketing qualifications to help strategize the brand language, product direction, and business opportunities for this product.

Our Marketing services reflect our dedication to targeted marketing strategies, ensuring we engage with our audience effectively and consistently deliver results.

What You'll Lead And Deliver
  • Support the development and execution of the marketing roadmap, aligned with overall business goals.
  • Assist in creating positioning and messaging based on customer profiles, buyer personas, and market needs.
  • Conduct market and competitor research to help refine go-to-market (GTM) strategies.
  • Help execute multi-channel campaigns including email, content, SEO, social media, and paid ads.
  • Assist in building and managing lead nurturing funnels using marketing automation tools (e.g., HubSpot, Mailchimp).
  • Collaborate with product, sales, and subject matter experts to develop marketing assets like blogs, case studies, videos, landing pages, and presentations.
  • Support product marketing initiatives including product launches, sales enablement content, and battle cards.
  • Ensure consistent messaging across marketing materials and communication channels.
  • Assist in managing performance marketing platforms (Google Ads, LinkedIn, etc.) and monitor campaign performance.
  • Help maintain and update the company website, focusing on content, SEO, and user experience.
  • Track and report on marketing KPIs, such as lead volume, engagement, conversions, and campaign ROI.
  • Contribute to brand awareness efforts including social media engagement, thought leadership, and community building.
  • Participate in industry webinars, trade shows, and internal marketing events.

Requirements:

To Be Successful in This Role, You Must Have:
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • MBA with 1 - 2 years of experience or bachelor's with 3+ years of experience
  • Basic understanding of marketing funnels, CRM systems, and MQLs.
  • Strong understanding of digital marketing, demand gen, and content strategy.
  • Creative thinker with a learning mindset and attention to detail.
  • Strong verbal and written communication skills.
  • Eagerness to learn and contribute to cross-functional teams.
  • Hands-on experience with tools like HubSpot, Google Analytics, SEMrush, LinkedIn Ads.
  • Creative mindset with attention to detail.

We Offer Competitive Benefits:
  • Global Exposure: Opportunities to work on international projects and collaborate with global teams.
  • Competitive Compensation: A salary package that recognizes your expertise and contributions.
  • Annual Bonus: Performance-driven rewards based on your gross pay to celebrate your achievements and contributions.
  • In-House Lunch: Delicious meals provided during work hours to keep you fueled and focused.
  • Health Insurance: OPD coverage for you and your parents, plus IPD coverage for you and your dependents.
  • Learning Opportunities: Access to training programs, workshops, and certifications to enhance your skills.
  • Work-Life Balance: Paid time off, including annual leave and holidays.
  • Inclusive Environment: A workplace that celebrates diversity and fosters collaboration

Why Join INTECH Automation Intelligence?

At INTECH, you will have the opportunity to work with a globally renowned industrial automation and digitalization technology company. For nearly 30 years, INTECH has partnered with major oil and gas global giants to deliver innovative solutions. As we continue to lead in the Industry 4.0 era, you will be at the forefront of transformative technologies that solve real-world challenges.

What to Expect After Applying?

Explore how INTECH's Talent Acquisition team ensures a seamless hiring journey. From embracing talent with a passion for innovation to fostering a culture of continuous learning and growth, we're dedicated to finding and supporting the best minds in the industry.

Click Here to learn more about our hiring process and discover your path to success with us.

Our hiring process is designed to assess your skills and potential in a fair and inclusive manner. After applying, you will be guided through a structured evaluation process to ensure mutual alignment.

INTECH Automation Intelligence is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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