Head of Marketing

3 weeks ago

Lahore, Punjab, Pakistan Info Resume Edge - GCC Full time
About The Company

We are a seamless solution provider for those seeking an alternative to traditional braces. Forget the hassle of wires and brackets, and welcome the ease of clear, comfortable, and convenient aligners that make every smile brighter.

Description

Position Title: Head of Marketing & Branding

Industry: Healthcare

Working Hours: 10am to 6pm

Working Days: Mon-to-Sat (Sun Off)

Salary Range: 300k to 400k

Reporting Line: CEO

Location: Johar Town Lahore

Perks & Benefits: PF, Leaves Encashment, Eid Bonus

Job Summary

One of our clients is seeking a highly experienced and dynamic Head of Marketing & Branding to lead their marketing department. The position requires an outstanding leader with a strategic mind and a track record in designing and implementing comprehensive marketing strategies. You will have in-depth expertise in developing and managing ATL & BTL activities, driving the creation of a strong brand presence, and demonstrating a commitment to maximizing return on investment. As the Head of Marketing & Branding, you will be based at our headquarters and report directly to the CEO. You will manage a team and are expected to show adaptability, analytical skills, and leadership to collaborate with various teams within our organization and drive effective marketing campaigns.

Requirements
  • Develop a cohesive and effective marketing strategy that addresses both domestic and international markets.
  • Manage ATL & BTL marketing activities and ensure effective communication of our brand.
  • Oversee the marketing budget and ensure all activities deliver a positive return on investment.
  • Monitor market trends and consumer behavior to steer marketing efforts.
  • Collaborate with different teams within the organization for implementing marketing initiatives.
  • Analyze campaign performance and metrics and refine strategies based on data and trends.
  • Represent Clearpath Orthodontics at conferences, event launches, interviews, and various PR-related activities to strengthen brand image.
  • Ensure the consistent application of the brand across various channels.
Additional Requirements
  • MBA/Master's in Marketing from a reputable institute.
  • 5+ years of experience in Marketing & Branding.
  • Experience in running international marketing campaigns.
  • Designing and implementing comprehensive marketing strategies.
  • Expertise in ATL & BTL activities and brand development.
  • Strong analytical skills for effective decision-making.
  • Ability to lead and collaborate with various teams within the organization.
  • Excellent communication and interpersonal skills.
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