Marketing Specialist and Content Writer

3 weeks ago

Lahore, Punjab, Pakistan Icaremanager Full time

We are seeking a creative and results-driven Marketing Specialist and Content Writer to join our team. The ideal candidate will be skilled in crafting compelling content and managing marketing campaigns that drive engagement and growth. This role requires a blend of strategic thinking, creative writing, and technical expertise in tracking and reporting tools.

Email Marketing

  • Draft and optimize engaging email content to connect with our target audience.
  • Set up and manage email automation campaigns using GetResponse.
  • Monitor and analyze email performance metrics to ensure continuous improvement.

Content Creation

  • Develop high-quality blog posts and articles tailored to resonate with our audience.
  • Create impactful LinkedIn content to enhance brand visibility and foster engagement.
  • Design and manage monthly content calendars to ensure consistent and timely messaging.

Campaign Development

  • Generate innovative ideas for marketing campaigns and initiatives.
  • Collaborate with team members to develop creative and effective content strategies.

Tracking and Reporting

  • Implement website tracking tools to monitor user behavior and measure campaign effectiveness.
  • Track LinkedIn progress and engagement metrics to assess performance.
  • Prepare detailed monthly reports, including actionable insights and recommendations for improvement.

Additional Duties

  • Stay updated on the latest industry trends and best practices in marketing and content creation.
  • Support other marketing-related tasks as required to achieve team goals.
Requirements
  • Proven experience in email marketing, content creation, and campaign management.
  • Strong writing and editing skills with an eye for detail.
  • Proficiency in using tools like GetResponse, website tracking tools, Google Analytics, and LinkedIn analytics.
  • Ability to analyze data and generate actionable insights.
  • Creative mindset with a passion for storytelling and brand development.
  • Strong organizational and time-management skills.
  • A dynamic and collaborative work environment.
  • Opportunities for professional growth and skill development.
  • Competitive salary and benefits package.
  • The chance to play a key role in revolutionizing the healthcare technology industry.
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