
Performance Marketing Specialist
2 weeks ago
Job Title: Performance Marketing Specialist (Meta Ads, Google Ads, Media Buying)
Key Responsibilities:
- Campaign Management: Develop, manage, and optimize campaigns across Meta (Facebook, Instagram) and Google Ads platforms to drive brand awareness, lead generation, and sales.
- Media Buying Plans: Collaborate with cross-functional teams to create strategic media buying plans, ensuring maximum ROI across multiple digital channels.
- Data Analysis & Optimization: Use data-driven insights to continually optimize performance campaigns, ensuring KPIs are met and exceeded.
- A/B Testing: Conduct regular A/B tests for ad creatives, copy, and landing pages to continuously improve campaign performance.
- Budget Management: Effectively allocate budgets across platforms, optimizing spend to ensure efficient performance.
Required Qualifications:
- Hands-on Experience with Meta Ads & Google Ads.
- Proven experience in managing paid advertising campaigns across Meta (Facebook, Instagram) and Google Ads with a strong understanding of both platforms' ad structures and best practices.
- Media Buying Expertise: In-depth knowledge of media buying strategies, including audience targeting, bidding strategies, and ad placement.
- Data-driven decision-making: Comfort with analytics tools (Google Analytics, Meta Ads Manager, Google Ads Dashboard, etc.) and a strong ability to analyze performance data to inform campaign adjustments.
- Strong Analytical Skills: Ability to analyze key performance metrics and make decisions based on data to continually improve campaigns.
Why Join Us?
- Competitive salary and benefits
- Opportunity to work with a dynamic and growing team
- Access to cutting-edge digital marketing tools and resources
- Flexible work environment
Send your resume to info@digitalqaro.co & WhatsApp at 03322315633
Seniority levelEntry level
Employment typeFull-time
Job functionMarketing and Sales
IndustriesMarketing Services
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