
Senior Amazon Marketplace Executive
1 week ago
· Create new and update existing listings on Amazon via feed file with proper SEO, Content, Images & A+ content (A/B Split Testing)
· Manage Amazon PPC advertising across multiple brands/accounts.
· Focus on success: Run PPC campaigns that achieve our brands' campaign goals of increased visits, sales, and purchase frequency. Types of campaigns running can be Sponsored Ads, Sponsored Brands, Sponsored Display Ads, Amazon Attribution, VIS (Video-in-Search) Ads.
· Test different types of campaigns to optimize ad-spend efficiency (phrase, broad, exact)
· Troubleshoot advertising issues such as profit loss, low return, and high ACOS.
· Manage campaign budgets & adjust bids to optimize the ROI.
· Extract negative keywords and monitor keyword bids, account daily and monthly budget caps, impressions, CTR, conversion rate, ACOS, and other important account metrics.
· Use 3rd party software (Helium10 & Jungle Scout) for product research, keyword analysis, competitor analysis & PPC Advertising suggestions.
· Coordinate with supply chain and management to ensure marketing efforts are aligned.
· Communicate with team and management on project development, timelines, and results.
· Perform customer service and handle queries.
Job Specification1. Proven 2+ years of experience in Listing Optimization and Amazon PPC Management (Prefer Clothing Experience)
2. Skilled in Amazon SEO and knowledge of digital marketing concepts and trends.
3. Demonstrate the ability to work independently with minimum supervision.
4. Should have good English writing skills.
Location: Information Technology and Services - Karachi, Pakistan
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