SEO & Digital Marketing Specialist

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About Techozon Software House: At Techozon Software House, we're a leading force in developing innovative software solutions for a wide range of industries. As we continue to expand our presence in the digital landscape, we are seeking a talented Digital Marketer with expertise in website SEO and digital marketing strategies to join our team.

Job Description: We are looking for an experienced and data-driven Digital Marketer to develop, implement, track, and optimize our digital marketing campaigns across various channels. The ideal candidate will have a proven track record of driving successful digital marketing initiatives, staying up-to-date with industry trends, and leveraging a combination of creative and analytical skills to achieve business objectives. A strong focus on website SEO strategies, paid advertising, and digital marketing best practices is essential for this role.

Responsibilities:

• Develop and execute comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer acquisition.
• Plan and implement effective website SEO strategies to improve organic search rankings and increase website traffic.
• Conduct keyword research, on-page and off-page SEO optimization, and technical SEO audits to enhance website performance.
• Manage and optimize all digital advertising campaigns, including Google Ads, Facebook Ads, LinkedIn Ads, Instagram Ads, and display advertising.
• Develop and implement conversion rate optimization (CRO) strategies to improve website performance and user experience.
• Conduct market research and competitor analysis to identify opportunities and trends within the industry.
• Create compelling and engaging content for digital platforms, including website, blog, and social media channels, while incorporating SEO best practices.
• Utilize data analytics tools to monitor, analyze, and optimize digital marketing performance across all platforms.
• Implement and manage email marketing campaigns and automation workflows.
• Collaborate with cross-functional teams, including design, content, and sales, to ensure cohesive and integrated marketing campaigns.
• Stay updated on industry developments, emerging trends, and new technologies to maintain a competitive edge in the digital space.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience as a Digital Marketer with a successful track record of developing and implementing website SEO and digital marketing strategies.
• Proficient in digital marketing tools and platforms, including Google Ads, Facebook Ads Manager, LinkedIn Ads, Instagram Ads, and Google Analytics.
• Expertise in SEO tools such as SEMrush, Ahrefs, Moz, and Google Search Console.
• Strong analytical skills, with the ability to interpret data and generate actionable insights.
• Experience with marketing automation tools and email marketing platforms.
• Excellent written and verbal communication skills.
• Creative thinker with the ability to generate innovative ideas and concepts.
• Familiarity with the latest trends and best practices in website SEO, digital marketing, and paid advertising.
• Certifications in relevant digital marketing and SEO areas are a plus.

Job Description

About Techozon Software House: At Techozon Software House, we're a leading force in developing innovative software solutions for a wide range of industries. As we continue to expand our presence in the digital landscape, we are seeking a talented Digital Marketer with expertise in website SEO and digital marketing strategies to join our team.

Job Description: We are looking for an experienced and data-driven Digital Marketer to develop, implement, track, and optimize our digital marketing campaigns across various channels. The ideal candidate will have a proven track record of driving successful digital marketing initiatives, staying up-to-date with industry trends, and leveraging a combination of creative and analytical skills to achieve business objectives. A strong focus on website SEO strategies, paid advertising, and digital marketing best practices is essential for this role.

Responsibilities:

• Develop and execute comprehensive digital marketing strategies to drive brand awareness, lead generation, and customer acquisition.
• Plan and implement effective website SEO strategies to improve organic search rankings and increase website traffic.
• Conduct keyword research, on-page and off-page SEO optimization, and technical SEO audits to enhance website performance.
• Manage and optimize all digital advertising campaigns, including Google Ads, Facebook Ads, LinkedIn Ads, Instagram Ads, and display advertising.
• Develop and implement conversion rate optimization (CRO) strategies to improve website performance and user experience.
• Conduct market research and competitor analysis to identify opportunities and trends within the industry.
• Create compelling and engaging content for digital platforms, including website, blog, and social media channels, while incorporating SEO best practices.
• Utilize data analytics tools to monitor, analyze, and optimize digital marketing performance across all platforms.
• Implement and manage email marketing campaigns and automation workflows.
• Collaborate with cross-functional teams, including design, content, and sales, to ensure cohesive and integrated marketing campaigns.
• Stay updated on industry developments, emerging trends, and new technologies to maintain a competitive edge in the digital space.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience as a Digital Marketer with a successful track record of developing and implementing website SEO and digital marketing strategies.
• Proficient in digital marketing tools and platforms, including Google Ads, Facebook Ads Manager, LinkedIn Ads, Instagram Ads, and Google Analytics.
• Expertise in SEO tools such as SEMrush, Ahrefs, Moz, and Google Search Console.
• Strong analytical skills, with the ability to interpret data and generate actionable insights.
• Experience with marketing automation tools and email marketing platforms.
• Excellent written and verbal communication skills.
• Creative thinker with the ability to generate innovative ideas and concepts.
• Familiarity with the latest trends and best practices in website SEO, digital marketing, and paid advertising.
• Certifications in relevant digital marketing and SEO areas are a plus.

• Competitive Compensation:
• A competitive salary coupled with a comprehensive benefits package.
• Innovative Environment:
• A collaborative and forward-thinking work environment that values creativity and innovation.
• Career Growth:
• Opportunities for professional development and career advancement.
• Exciting Projects:
• The chance to work on cutting-edge projects that push the boundaries of technology and digital strategy.

How to Apply?

If you are a results-oriented digital marketing expert with a passion for data-driven advertising , we want to hear from you

Send your resume and portfolio to hr@techozon.com

Company: Techozon

Location: Gulberg Green

Job Type: Full-Time

• Seniority levelMid-Senior level

• Employment typeFull-time

• Job functionMarketing and Sales
• IndustriesIT Services and IT Consulting

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