Sales And Marketing Specialist

3 weeks ago

Islamabad, Islamabad, Pakistan Fashionbee Full time

Master's Degree in Marketing, Business Administration, or related field

Role Specification
We are seeking a talented Sales and Marketing Specialist to join our team at Fashion Bee. The ideal candidate will be passionate about fashion, highly motivated, and possess a strong understanding of sales and marketing strategies in the fashion industry.

Responsibilities:

  • Create effective strategies to enhance brand awareness and boost sales revenue.
  • Implement marketing plans to reach target audiences and achieve business objectives.

Target Consumer Segments:

  • Identify key consumer groups to maximize market penetration and brand visibility.
  • Tailor marketing efforts to resonate with the needs and preferences of target demographics.
  • Work closely with cross-functional teams to coordinate marketing campaigns, product launches, and promotional events.
  • Ensure alignment between sales, marketing, and other departments to drive cohesive brand messaging.

Analyze Market Trends and Consumer Behavior:

  • Conduct market research to identify trends and opportunities for growth and optimization.
  • Analyze consumer behavior to refine marketing strategies and improve customer engagement.

Monitor and Evaluate Performance:

  • Track the performance of sales and marketing initiatives, measuring against predefined targets and KPIs.
  • Assess campaign effectiveness and ROI, making adjustments as necessary to optimize results.
  • Compile sales data and other relevant metrics to create detailed performance reports.
  • Provide insights and recommendations for improvement based on data analysis and market insights.

Coordinate Media and Sponsorship Activities:

  • Liaise with media outlets and sponsors to maximize brand exposure through advertising and sponsorship opportunities.
  • Leverage partnerships to enhance brand visibility and reach new audiences.

Business Planning and Strategy Execution:

  • Develop and execute marketing strategies aligned with overall business goals and objectives.
  • Utilize sales operations and CRM tools to manage leads, track customer interactions, and drive sales growth.

Manage Ad Campaigns and Marketing Platforms:

  • Oversee advertising campaigns across various channels, including digital, print, and social media.
  • Optimize marketing platforms to drive engagement, conversions, and brand loyalty.

Analyze Sales Data and Market Trends:

  • Utilize sales data and market insights to inform strategic decision-making and resource allocation.
  • Identify emerging trends and opportunities to capitalize on market dynamics and stay ahead of competitors.
Job Specification
  • Experience working in sales and marketing roles within the fashion or apparel sector.
  • Strong proficiency in sales and marketing tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), CRM & e-commerce platforms.
  • Experience in budget management and sales strategies tracking.
  • Ability to assist/manage marketing campaigns and events from start to finish.
  • Self-motivated, with the ability to work under pressure.
  • Strong analytical skills with the ability to interpret data and make strategic decisions.
  • Excellent communication skills, both written and verbal.
  • Ability to be flexible and adaptable to work to tight deadlines.
  • Ability to produce reports for evaluating the effectiveness of publications, events, and marketing campaigns.

Location: Apparel & Fashion - Rawalpindi, Pakistan

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