ASO for IOS

5 days ago

Islamabad, Islamabad, Pakistan TechNestPk Full time

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Experience: 2 to 3 years of experience in ASO for IOS

Job Description:

We are looking for a skillful and driven "ASO for IOS" specialist who is enthusiastic about mobile apps and eager to dive deep into the world of App Store Optimization.

Job Responsibilities:

  1. Develop, implement, and continually refine ASO strategies for iOS platforms to increase organic installs and visibility of our mobile games.
  2. Conduct keyword research and optimize app metadata (titles, descriptions, keywords).
  3. Perform ongoing A/B testing of app icons, screenshots, feature graphics, and preview videos to identify the most effective creative assets.
  4. Track, analyze, and optimize conversion rates and app rankings.
  5. Analyze user behavior, funnel performance, and market trends to make data-driven decisions and recommend improvements.
  6. Monitor performance metrics, user feedback, and app analytics to continuously improve app store performance.
  7. Track organic performance KPIs such as conversion rates, retention rates, install velocity, and keyword rankings using tools like AppTweak, Sensor Tower, Mobile Action, and Firebase.
  8. Conduct competitor analysis to stay ahead of trends in the mobile app industry and identify opportunities for differentiation and improvement.
  9. Manage localization of app store assets for multiple regions and languages to optimize global performance.
  10. Prepare detailed performance reports and share actionable insights with key stakeholders.
  11. Manage app updates and optimize each release for maximum visibility.

Job Requirements:

  • 2–3 years of hands-on experience in App Store Optimization for iOS.
  • Strong understanding of iOS App Store ranking algorithms and guidelines.
  • Practical knowledge of Meta Ads for mobile apps.
  • Proficiency with major ASO and analytics tools (e.g., Sensor Tower, AppTweak, Mobile Action, App Annie, Firebase, Google Analytics).
  • Excellent communication and collaboration skills.
  • Ability to work in a fast-paced environment and manage multiple projects.
  • Experience in data-driven decision-making and analytical tools.
Seniority level
  • Entry level
Employment type
  • Full-time
Industries
  • IT Services and IT Consulting

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