
ASO for IOS
2 weeks ago
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Direct message the job poster from TechNestPk
Experience: 2 to 3 years of experience in ASO for IOS
Job Description:
We are looking for a skillful and driven "ASO for IOS" specialist who is enthusiastic about mobile apps and eager to dive deep into the world of App Store Optimization.
Job Responsibilities:
- Develop, implement, and continually refine ASO strategies for iOS platforms to increase organic installs and visibility of our mobile games.
- Conduct keyword research and optimize app metadata (titles, descriptions, keywords).
- Perform ongoing A/B testing of app icons, screenshots, feature graphics, and preview videos to identify the most effective creative assets.
- Track, analyze, and optimize conversion rates and app rankings.
- Analyze user behavior, funnel performance, and market trends to make data-driven decisions and recommend improvements.
- Monitor performance metrics, user feedback, and app analytics to continuously improve app store performance.
- Track organic performance KPIs such as conversion rates, retention rates, install velocity, and keyword rankings using tools like AppTweak, Sensor Tower, Mobile Action, and Firebase.
- Conduct competitor analysis to stay ahead of trends in the mobile app industry and identify opportunities for differentiation and improvement.
- Manage localization of app store assets for multiple regions and languages to optimize global performance.
- Prepare detailed performance reports and share actionable insights with key stakeholders.
- Manage app updates and optimize each release for maximum visibility.
Job Requirements:
- 2–3 years of hands-on experience in App Store Optimization for iOS.
- Strong understanding of iOS App Store ranking algorithms and guidelines.
- Practical knowledge of Meta Ads for mobile apps.
- Proficiency with major ASO and analytics tools (e.g., Sensor Tower, AppTweak, Mobile Action, App Annie, Firebase, Google Analytics).
- Excellent communication and collaboration skills.
- Ability to work in a fast-paced environment and manage multiple projects.
- Experience in data-driven decision-making and analytical tools.
- Entry level
- Full-time
- IT Services and IT Consulting
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