META Ads Specialist

Plot # 176, Korang Road, near Rahat Bakers, I-10/3, Islamabad, Pakistan | Posted on 06/04/2025

• Country Pakistan

Position Title: META Ads Specialist (Software Industry)

Timings:4:00pm - 1:00am

Department:Marketing

About Us:

IKONIC is a US-based IT company headquartered in Miami, Florida, serving clients globally for over 9 years. We're known for building scalable digital solutions and high-performing product teams. Innovation, ownership, and outcomes are core to how we work.

Position Purpose

As a META Ad Specialist (Software Industry), you will be responsible for creating, managing, and optimizing META advertising campaigns across various platforms, including Facebook, Instagram, LinkedIn, Twitter, and others for the Software niche. Your goal will be to increase brand awareness, drive traffic, and generate leads through strategic ad placements and targeted audience engagement.

Education & Professional Qualification:

• Degree(s)/Major(s): Bachelors or Masters in a relevant field from a reputed local/foreign University.
  
• Certification(s): Not mandatory but certification in a relevant field is a plus.

• Minimum 2 years of relevant experience as a META Ads Specialist for Software campaign.
  
• Software industry campaign's experience is a must.
  

• Design and execute Meta (Facebook/Instagram) advertising strategies specifically tailored for the Software Industry industry to generate qualified leads.
  
• Create and optimize lead generation funnels that directly impact ROI by driving conversions from targeted businesses.
  
• Monitor daily campaign performance across Meta platforms, adjusting strategies in real time to improve return on ad spend (ROAS) and lower cost-per-acquisition (CPA).
  
• Conduct deep audience research to segment and target Business and related decision-makers with precision.
  
• Develop high-converting ad creatives—visuals, videos, and ad copy—aligned with software service pain points and value propositions.
  
• Manage budgets effectively, implementing bid strategies that maximize ROI across all ad sets and campaigns.
  
• Analyze KPIs including CTR, CPC, CPM, CPA, and most importantly, ROI—ensuring campaigns meet profitability benchmarks.
  
• Provide detailed performance reports and ROI analysis, highlighting top-performing assets and areas needing refinement.
  
• Perform A/B testing on ad variations (imagery, copy, targeting) to continually enhance campaign results.
  
• Collaborate with marketing and sales teams to ensure ad messaging supports the full conversion journey.
  
• Keep up-to-date with Meta Ads policy changes.
  
• Optimize landing page performance and user flow with tools like Hotjar or Unbounce to reduce drop-offs and improve lead quality.
  
• Ensure campaigns contribute directly to client acquisition, retention, and overall revenue growth within the medical billing niche.
  
• Remain agile and proactive in adjusting strategies to maintain cost-efficiency while scaling qualified lead volume.
  

• Demonstrated success in managing and optimizing Meta (Facebook & Instagram) advertising campaigns, backed by a strong portfolio of high-performing projects on Software services.
  
• Expertise in Facebook Ads Manager and related platforms, with working knowledge of additional tools like LinkedIn Campaign Manager and Twitter Ads.
  
• Strong analytical mindset with hands-on experience using tools like Meta Business Suite, Facebook Pixel, and Google Analytics to track and improve ad performance.
  
• Creative flair with the ability to craft compelling ad copy and collaborate on engaging visual content that resonates with target audiences.
  
• Excellent commu]nication and project management skills, capable of overseeing multiple campaigns while meeting tight deadlines.
  
• In-depth understanding of social media trends, platform updates, and algorithm shifts to maintain competitive campaign strategies.
  
• Meta Blueprint or similar certifications are a plus and reflect a commitment to industry standards and continuous learning.
  
• EOBI
  
• Provident Fund
  
• Medical Health Insurance
  
• Accommodation
  
• Casual leaves
  
• Paternity Leaves
  
• Maternity Leaves
  
• Recreational area for in-house games
  
  

At IKONIC, we believe in providing development opportunities to all its employees which is why our job comes with a variety of challenging assessments meant to catapult your career to the next level. This is made evident with our offerings such as:

• A growth mindset through the help of experienced and helpful Mentors. Ikonic is made up of passionate individuals who aim to support each other in their training as well as day-to-day tasks.
  
• A Dynamic Environment where we focus on encouraging initiatives, promoting agility and creating a work/life balance. We know the value you bring in and we aim to nurture it.
  
• Market Competitive Compensation based upon your professional qualifications and skill set.
  
• As an Equal employment opportunity provider. All employment associated decisions are based on an individual's merit.
  

Note: Above goals and job descriptions are indicative and subject to change.