Digital Marketing Lead

17 hours ago

Islamabad, Islamabad, Pakistan Trickle Up Full time

Are you passionate about sustainability and skilled in digital storytelling? Our client is an ambitious start-up developing innovative carbon emissions measurement technology, and we're looking for a Digital Marketing Manager to supercharge their online presence and help drive growth.

Responsibilities

Lead and execute our B2B digital marketing strategy with a strong emphasis on LinkedIn

Build and grow a professional network to drive brand awareness and generate qualified leads

Create persuasive, data-informed content and captions tailored to our target audience

Translate complex environmental and scientific concepts into engaging, accessible marketing material

Collaborate closely with product and research teams to ensure messaging is accurate and compelling

Monitor performance, report on key marketing metrics, and continuously optimise content strategy

Qualifications

Proven experience in B2B digital marketing, with a strong focus on LinkedIn strategy and content

Strong writing skills, with the ability to craft clear and persuasive messaging

Comfortable analyzing data to inform marketing decisions and improve performance

Experience working cross-functionally with product, research, or technical teams

Excellent communication, organisation, and project management skills

Bonus:Familiarity or knowledge in sustainability, climate, or environmental sciences

Benefits:

  • Competitive salary + performance-based bonuses
  • Paid annual and sick leave
  • 5-day work week (weekends off)
  • Professional development opportunities
  • Collaborative, growth-focused work environment
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