Digital Marketing Manager

Direct message the job poster from Prestige OSS

Experience: 5 plus years of experience in B2B digital marketing, preferably within the SaaS / Software Quality Assurance industry.

We are seeking an experienced Digital Marketing Manager for our U.S based client. As a Digital Marketing Manager, you will be the driving force behind client's online marketing strategy, responsible for conceptualizing, implementing, and optimizing campaigns across Meta, Google, and LinkedIn. Your expertise in data-driven marketing and analytics will be crucial in maximizing ROI and achieving our ambitious growth targets. This role offers significant growth potential, with the opportunity to build and lead a marketing team based on performance.

Responsibilities

• Develop and execute Digital Marketing Strategy: Create and implement comprehensive B2B digital marketing strategies aligned with our business objectives, focusing on lead generation and customer acquisition.
• Campaign Management: Plan, execute, and optimize paid advertising campaigns across Meta Ads, Google Ads (including PPC), and LinkedIn Ads.
• A/B Testing and Optimization: Design and implement A/B tests to optimize ad creatives, landing pages, and campaign performance, ensuring continuous improvement.
• Data Analysis and Reporting: Utilize analytics tools (e.g., Google Analytics, LinkedIn Analytics, Meta Ads Manager) to monitor campaign performance, identify trends, and generate detailed reports on key metrics.
• Performance Tracking & Funnel Development: Develop and maintain end-to-end funnel metrics and reports to assess campaign performance and profitability, providing actionable insights for optimization.
• Social Media Management: Develop and manage engaging content and campaigns across social media platforms, particularly LinkedIn, to build brand awareness and generate leads.
• Budget Management: Effectively manage and allocate marketing budgets to maximize ROI and achieve campaign goals.
• Independent Problem Solving: Proactively identify and resolve marketing challenges, demonstrating strong independent thinking and problem-solving skills.
• Channel Evaluation: Independently evaluate the profitability of different marketing channels based on test data and provide data-driven recommendations.

Experience / Skillset

• 4 to 5 years of experience in B2B digital marketing, preferably within the SaaS / Software Quality Assurance industry.
• Strong understanding of digital marketing principles and best practices.
• Expertise in managing and optimizing paid advertising campaigns on Meta Ads, Google Ads (PPC), and LinkedIn Ads.
• Proficiency in data analysis and reporting, with experience using analytics tools (Google Analytics, etc.).
• Demonstrated ability to develop and execute successful A/B testing strategies.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.
• Ability to work independently and manage multiple projects simultaneously.

Prestige OSS is an equal opportunity employer. We do not discriminate based on race, color, religion, gender, gender identity, sexual orientation, age, national origin, disability, veteran status, or any other protected status. All employment decisions are made based on qualifications and business needs, promoting a diverse and inclusive workplace.

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing and Sales
• IndustriesHuman Resources Services

Referrals increase your chances of interviewing at Prestige OSS by 2x

Sign in to set job alerts for "Digital Marketing Manager" roles.

Continue with Google Continue with Google

Continue with Google Continue with Google

Director of Business Operations & MarketingLocal SEO Manager - 0588 - Islamabad , PakistanLocal SEO Manager - 0577 - Islamabad , PakistanSenior Marketing Manager - US Healthcare/Billing Industry (Night Job in Rawalpindi)

We're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr

---