Digital Marketing Manager

2 weeks ago

Islamabad, Islamabad, Pakistan US Forces Tactical Supply Full time

Bachelor's degree in marketing, Digital technologies, or relevant field.

The Digital Marketing Manager will lead our digital marketing initiatives, using digital channels to increase brand awareness, generate leads, and achieve revenue targets. This role requires a combination of strategic planning, marketing expertise, and technical abilities to enhance our online presence.

The ideal candidate will have a proven track record in managing digital marketing campaigns, SEO/SEM, email marketing, social media, and display and search advertising.

Job Specification
  • Strategic Planning: Develop and implement digital marketing strategies that align with the company's objectives.
  • Campaign Management: Plan and execute all digital marketing campaigns, including SEO/SEM, email marketing, social media, and display advertising campaigns.
  • Analytics and Reporting: Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
  • Content Strategy: Collaborate with content creators to produce relevant content that meets the needs of both key stakeholders and our audience.
  • SEO/SEM: Optimize website and social media channels for SEO as well as conduct content audits to ensure content is consistent and engaging.
  • Email Marketing: Develop and manage email marketing campaigns, including the design of emails, segmentation of audiences, and analysis of campaign performance.
  • Social Media Management: Manage the company's social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
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