Marketing Specialist

3 days ago

Islamabad, Islamabad, Pakistan FIH Consultancy Full time

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FIH Consultancy is a dynamic and fast-growing consultancy firm specializing in marketing operations, automation, and business intelligence. We help global clients streamline their workflows and scale through smart systems and skilled execution. As we continue to grow, we are looking for a dedicated Marketing Specialist to join our team onsite in Islamabad.

Role Overview

We are seeking a proactive and results-driven Marketing Specialist to support our Go-To-Market (GTM) strategies. The ideal candidate has a strong foundation in digital marketing tools, campaign execution, and cross-functional collaboration. This role requires hands-on experience with CRM, marketing automation, and paid media platforms, along with a passion for launching products and growing market presence.

This is a night shift, full-time onsite role, located at G-11, Islamabad, with working hours from 7:00 PM to 4:00 AM PKT.

Key Responsibilities

  • Develop and manage digital marketing campaigns across email, social media, paid ads, and SEO using tools like HubSpot, Google Ads, and Meta Business Suite.
  • Create marketing content and collateral (social posts, landing pages, product sheets) using Canva, Figma, and Adobe Creative Suite.
  • Analyze campaign performance and optimize using Google Analytics, Google Search Console, and Hotjar.
  • Conduct competitive analysis and audience research using SEMrush, Ahrefs, or similar platforms.
  • Manage CRM and lead nurturing workflows in HubSpot, Salesforce, or similar systems.
  • Collaborate closely with Sales, Product, and Customer Success teams to align marketing efforts.
  • Support in organizing webinars, launch events, and virtual marketing activities using Zoom or Webex.
  • Track and report on KPIs like pipeline growth, MQLs, and conversion rates, suggesting improvements.

Requirements

  • 2+ years of marketing experience, preferably supporting Go-To-Market strategies in B2B, SaaS, or tech environments.
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • Proficiency in HubSpot, Google Ads, Google Analytics, SEMrush, and CRM tools.
  • Strong English communication skills (both written and verbal)
  • Ability to create compelling marketing assets and messaging.
  • Tech-savvy and quick learner of new tools and platforms.
  • Strong attention to detail and project management skills.
  • Ability to manage priorities effectively in a dynamic, fast-paced environment.
  • Must be comfortable working onsite in Islamabad ( sector G-11) during night shift hours (7 PM to 4 AM PKT).
  • Salary range: PKR 50,000 to 60,000 per month (based on experience).
  • Clear career progression plan with training, mentorship, and growth opportunities.
  • Exposure to international GTM strategies, tools, and projects.
  • Collaborative work environment with performance-based bonuses.
Seniority level
  • Seniority levelEntry level
Employment type
  • Employment typeFull-time
Job function
  • Job functionMarketing and Sales
  • IndustriesBusiness Consulting and Services

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