PPC Team Leader

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Salary : Market competitive (based on experience)

Silver Ant Marketing , a brand under IZOC Solutions Pvt. Ltd. , is looking for a dynamic PPC Team Leader to join our expanding team. As a PPC Team Leader, you'll play a key role in driving the success of multi-platform PPC campaigns for our diverse clientele. You'll work with cutting-edge digital marketing strategies, leading a talented team of PPC Executives and Junior Analysts, optimizing campaigns, and identifying growth opportunities to further strengthen our PPC service offerings.

This is a fantastic opportunity for someone who is technically skilled, data-driven, and has a passion for leading teams in a fast-paced and constantly evolving environment.

Key Responsibilities:

Campaign Management & Optimization :

• Develop and execute comprehensive PPC strategies across Google Ads, Bing Ads, LinkedIn Ads, Amazon Ads, TikTok Ads, and other emerging platforms.
• Continuously monitor, adjust, and optimize paid ad campaigns to drive high performance, targeting key metrics like CTR , CPC , CPA , ROAS , and Quality Score .
• Ensure efficient allocation of campaign budgets to maximize ROI, ensuring that the company's ad spend aligns with campaign goals.
• Performance Monitoring & Reporting :
• Track and analyze key performance indicators (KPIs), leveraging data-driven insights to enhance campaign performance.
• Regularly generate and present detailed reports on campaign performance, offering strategic recommendations for continuous improvement.
• Ensure campaigns are achieving or exceeding client objectives, providing actionable insights and solutions to improve results.

Keyword Research, Audience Targeting & Intent Mapping :

• Perform in-depth keyword research to identify high-potential keywords, set up match type strategies , and maintain an optimized negative keyword list to improve efficiency.
• Conduct audience segmentation and ensure precise targeting using 1st-party data, Lookalike Audiences, Affinity, and Custom Intent targeting.
• Stay on top of the latest trends, such as geo-targeting , A/B testing , and seasonal analysis , to ensure campaigns are always ahead of the curve.
• Work closely with the Web Development and UX/UI teams to design, test, and optimize high-converting landing and product pages.
• Conduct A/B split testing , heatmap analysis , and use user behavior tracking tools to identify areas of improvement in the customer journey.
• Implement structured data , schema markup , and dynamic ad extensions to improve ad visibility and overall campaign performance.
• Lead and mentor a growing team of PPC Executives and Junior Analysts , ensuring efficient task execution, high-quality performance, and continuous professional development.
• Allocate tasks, track progress, and provide strategic guidance to team members to ensure their professional growth and success in their roles.
• Conduct regular training sessions and ensure team members are aligned with best practices in PPC.

Business Growth & Strategic Contribution :

• Identify business growth opportunities by proposing new strategies for upselling services to existing clients and suggesting new platforms or ad formats for campaign expansion.
• Play an active role in business development by contributing ideas for new service offerings based on client feedback, industry trends, and campaign results.
• Collaborate with the Business Development Team to align PPC strategies with client objectives and business goals.

Tools & Platforms You'll Use:

• Ads & Analytics : Google Ads, GA4 (Google Analytics 4), Bing Ads, TikTok Ads, SEMrush, Hotjar, Google Data Studio, Optmyzr
• Research & Strategy : SEMrush, Ahrefs, SpyFu, Ubersuggest

What We're Looking For:

• Experience : At least 5 years of experience in PPC campaign management, with at least 2 years in a leadership role, managing multiple campaigns across platforms.
• Technical Skills : Proven expertise in Google Ads , Bing Ads , Amazon DSP , and YouTube Ads . Additional experience with TikTok Ads , Snapchat Ads , Spotify Ads , and LinkedIn Ads is a plus.
• Certifications : Google Ads Certification , Microsoft Advertising Certification , or equivalent certifications are preferred.

Mindset & Soft Skills :

• A data-driven mindset with a focus on growth and results .
• Ability to collaborate effectively with cross-functional teams, including Web Development, Content, SEO, and Business Development.
• Strong communication skills for client interactions, reporting, and team guidance.

Seniority level

• Seniority levelMid-Senior level

Employment type

• Employment typeFull-time

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