
Marketing Manager
3 days ago
The Marketing Manager is responsible for planning, developing, and executing marketing strategies that drive brand awareness, lead generation, and revenue growth. This role requires a balance of creativity, analytical thinking, and leadership to manage campaigns, optimize performance, and align marketing efforts with business goals.
Location: Lahore, Punjab, Pakistan. Email:
Key Responsibilities- Develop and implement multi-channel marketing strategies (digital, social, offline).
- Lead campaign planning, execution, and performance analysis.
- Manage marketing budget and optimize ROI.
- Conduct market research to identify trends, competitors, and opportunities.
- Oversee brand consistency across all marketing materials and platforms.
- Collaborate with sales, product, and design teams for aligned messaging.
- Drive content marketing initiatives (blogs, newsletters, case studies).
- Manage SEO/SEM, paid advertising, and social media strategies.
- Track KPIs and prepare regular reports for senior leadership.
- Mentor and manage junior marketing team members.
- Bachelor's degree in Marketing, Business, or related field (MBA is a plus).
- 5+ years of experience in marketing, with at least 2 years in a managerial role.
- Proven experience in digital marketing (Google Ads, Meta Ads, LinkedIn Ads).
- Strong knowledge of SEO, SEM, content marketing, and analytics tools.
- Excellent communication, leadership, and project management skills.
- Creative mindset with a data-driven approach.
- Seniority level: Mid-Senior level
- Employment type: Full-time
- Job function: Marketing and Sales
- Industries: Technology, Information and Media
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