Outreach Specialist

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Direct message the job poster from Trillium Information Security Systems

Talent Acquisition || HR Operations || MBA HR - Gold Medalist

About the Role:

We're looking for a dynamic and product-savvy individual to join our team and help drive high-quality leads through modern outreach strategies. This role blends product understanding with creative outreach, leveraging social media, email campaigns, and inbound marketing to connect with the right audience.

This is not your typical marketing/sales role — we're looking for someone who's curious, proactive, and able to grasp technical concepts, and in turn, can communicate their value clearly, and knows how to engage decision-makers through smart, modern outreach tactics.

You'll work closely with the marketing and sales teams to generate qualified leads, create conversations, and amplify our presence across digital platforms — especially in the B2B space.

Key Responsibilities:

• Act as a product expert to communicate our value proposition across outreach channels.
• Develop and implement outreach strategies to increase brand awareness and engagement.
• Contacts and builds a relationship with cybersecurity community
• Maintain a database of cybersecurity professionals from different industries
• Identify and source partnership opportunities through inbound lead follow-up and outbound cold calls & emails.
• Assists in the planning and strategizing of outreach activities.
• Work cross-functionally with internal teams to support all relevant marketing initiatives.
• Monitor and analyze the effectiveness of outreach campaigns
• Plan and execute all digital marketing, copywriting, email marketing and social media campaigns.
• You have to create and manage high-impact initiatives related to growing TISS business through digital means.
• Identify and drive new digital growth initiatives to improve lead generation, retention, and conversion performance.
• Manage, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing, and other search platforms
• Research and create new campaigns along with their landing pages.
• Closely coordinate with the developers to ensure high-converting landing pages are being developed

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.
• 1–2 years of experience in marketing, sales, or a related role
• Proven experience in outreach or digital marketing, preferably in the SaaS industry.
• Excellent written and verbal communication skills.
• Strong interpersonal skills with the ability to build rapport and establish relationships.
• Creative thinking and problem-solving abilities.
• Strong understanding of digital tools, social media platforms, and B2B outreach best practices.
• A self-starter with a curious mindset and strong grasp of product fundamentals.

Nice to Have:

• Experience with lead generation on LinkedIn or via cold email tools (like Lemlist, Instantly).
• Exposure to product marketing, SaaS, or tech startups.
• Familiarity with analytics tools and basic funnel reporting.
• Familiarity with B2B sales
• Experience in organizing & hosting online events or webinars is a bonus.

Why Join Us?

• Work on the frontlines of one of the most in-demand industries — cybersecurity.
• Collaborate with a passionate team building solutions that protect businesses across sectors.
• Great learning opportunities, ownership from day one, and exposure to real-world outreach strategies.
• A culture that supports your growth, ideas, and career development.

Seniority level

• Seniority levelEntry level

Employment type

• Employment typeFull-time

Job function

• Job functionOther
• IndustriesComputer and Network Security

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