Assistant Manager Insights

2 weeks ago


Islamabad, Islamabad, Pakistan GroupM Full time

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities. For more information, visit wpp.com.

WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role, it will be critical to embrace WPP & WPP Media's shared core values:

  • Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
  • Create an Open environment by Balancing People and Client Experiences through Cultivating Trust.
  • Lead with Optimism by Championing Growth and Development to Mobilize the Enterprise.

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world's best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy—built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact:

EssenceMediacom is a brand of WPP Media, the world's largest media investment company, responsible for one in every three ads you see globally. We are currently looking for an Assistant Manager Insights & Analytics. In this role, you will need to understand the business needs of internal stakeholders, solve their problems using data, and be highly analytical to translate data into business insights.

Reporting of the role

This role reports to: Senior Manager Knowledge & Insights

3 best things about the job:

  1. Good learning ground for energetic employees who want to expand their media industry knowledge.
  2. Young and like-minded colleagues working together.
  3. Constantly learning innovative and interesting industry insights.

Goals in this role:

In three months:

  • Gain knowledge of media and related content.
  • Understand client requirements and portfolios.

In six months:

  • Work with data tools to provide strategic solutions.
  • Build relationships with key decision-makers within the pipeline.

In 12 months:

  • Develop in-depth technical knowledge of data and analytics tools to add value in meeting business goals.
  • Establish good communication relationships with internal stakeholders.

What your day looks like at EssenceMediacom:

  • Generate accurate monthly reports on time.
  • Identify, analyze, and interpret media trends.
  • Consolidate all media investment and GRPs data.
  • Acquire data from secondary sources and maintain databases.
  • Perform post-analysis of categories and provide insights.
  • Collaborate with vendor partners on data delivery and usage.

Skills & Experience:

  • Proficiency in Microsoft Office (Excel, PowerPoint, Outlook).
  • Good with numbers and capable of transforming raw data into information.
  • Strong professional acumen, critical thinking, and problem-solving skills.
  • Experience with Kantar Infosys is a plus.
  • Strong work ethic, initiative, and ability to work independently and in teams.
  • Excellent time management skills, ability to multitask under pressure.
  • Bachelor's degree in Business Administration, Statistics, Marketing, or Finance.
  • Minimum 1 year of experience in media/marketing research and analytics.

Life at WPP Media & Benefits

We invest in our employees' growth, offer competitive benefits, and foster a culture of respect and inclusion. Our hybrid work model supports collaboration and flexibility. For accommodations or flexibility, discuss during the interview. Read our Privacy Notice.

Only shortlisted candidates will be contacted.

About Pakistan

WPP Media Pakistan is a leading global media investment management operation, with significant growth in digital platforms and social media in Pakistan, creating opportunities in various specializations.

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