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Job Description – Digital Marketing Specialist
Company Description
Your Edu Connect is a premier education consulting firm founded in 2017, headquartered in Toronto, Canada, with branches in Islamabad, Pakistan; Vancouver, Canada; and Dubai, UAE. We specialize in providing expert admission and visa support services, helping students realize their global education dreams. Our mission is to be a trusted partner in education, empowering students to achieve academic and professional success through seamless, personalized services.
Our Mission
At Your Edu Connect, we are committed to breaking barriers in education by building global connections. We support students at every step of their study abroad journey, making education accessible, easy, and effective. Currently, we are partnered with 500+ educational institutions across Canada, the US, the UK, Australia, New Zealand, Ireland, Hungary, and more.
Academic Pathway Planning
University Application Support
Visa Navigation and Processing
Responsibilities:
As a Digital Marketing Specialist, you will be responsible for strengthening our online presence, driving traffic, increasing student inquiries, and building brand awareness. Your key responsibilities will include:
Social Media Management
Plan, create, and manage engaging content across platforms (Facebook, Instagram, LinkedIn, YouTube, TikTok).
Grow and manage social media communities through daily interactions, posts, and campaigns.
Content Creation
Develop creative content including graphics, videos, blogs, newsletters, and ads to support marketing campaigns.
Create landing pages and optimize content for SEO.
Paid Media Campaigns
Plan and execute paid advertising campaigns (Google Ads, Facebook Ads, Instagram Promotions, LinkedIn Ads).
Monitor and optimize campaigns to ensure maximum ROI.
SEO and Website Management
Improve website SEO through keyword research, on-page optimization, and link-building strategies.
Update and maintain the website regularly with fresh, SEO-optimized content.
Analytics and Reporting
Track and analyze campaign performance using Google Analytics, Meta Business Suite, and other reporting tools.
Generate performance reports and propose strategies for improvement.
Work closely with the Admissions and Marketing Manager to align digital efforts with overall marketing goals.
Support in organizing webinars, online events, and digital education fairs.
Qualifications:
Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
1-2 years of proven experience in digital marketing (preferably in education, consulting, or service industry).
Hands-on experience with SEO/SEM, Google Ads, Facebook Business Manager, and CRM tools.
Strong content creation and copywriting skills.
Proficient with graphic design tools (Canva, Adobe Creative Suite) is a plus.
Knowledge of marketing automation tools and analytics platforms.
Highly organized, creative, and data-driven mindset.
Ability to work independently and manage multiple projects in a fast-paced environment.
Competitive base salary with incentive opportunities.
Professional growth and training opportunities.
Collaborative and supportive work environment.
The opportunity to work with an international team and global brands.
Location:
Islamabad, F5/1 (next to the Marriott Hotel)
How to Apply:
Easy Apply on LinkedIn
Or send your resume to:
WhatsApp: +92 315 8677235
Email: Muzamil@YourEduConnect.com
- Join Your Edu Connect and drive the digital future of global education
- Seniority levelEntry level
- Employment typeFull-time
- Job functionMarketing and Sales
- IndustriesEducation Management
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