Marketing Specialist

4 weeks ago

Lahore, Punjab, Pakistan Workaholics Consulting Full time

We are seeking a highly ambitious and results-driven Marketing Specialist to develop, manage, and optimize comprehensive marketing strategies. This role requires expertise in both digital and traditional marketing techniques, ensuring effective brand positioning and campaign success across multiple platforms.

Key Responsibilities:

Develop and implement end-to-end marketing strategies, aligning with business objectives.
Create, manage, and optimize digital and traditional marketing campaigns across multiple channels.
Social Media Marketing:

Plan and execute advertising campaigns on Facebook, Instagram, Twitter, LinkedIn, YouTube, and other platforms.
Identify target audiences and craft strategies to engage, nurture, and convert leads.
Analyze performance data to identify trends and improve results through data-driven optimization.

Collaborate with internal teams to develop creative content, promotional materials, and brand messaging.
Monitor market trends and competitor activities to identify new opportunities and innovative approaches.
Ensure all campaigns adhere to brand guidelines and maintain brand consistency across all platforms.
Prepare regular performance reports, providing insights and recommendations for improvement.

Eligibility Criteria:

Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Minimum 3 years of hands-on marketing experience in a corporate or agency setting.
Strong analytical mindset with expertise in campaign tracking, analysis, and optimization.
Proficient in digital marketing tools, platforms, and performance metrics.
Excellent communication, creativity, and project management skills.
Ability to work independently and proactively in a fast-paced environment.

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