
ppc executive
7 days ago
At Facon, we are looking for a PPC Executive, who will be managing and optimizing our pay-per-click campaigns, primarily on Google Ads. The ideal candidate must have expertise over different types of campaigns, i.e. Search, Display and Shopping, with a track record of making SEM campaigns profitable.
JOB DESCRIPTION
- Develop, execute, and optimize Google Ads campaigns to achieve key performance indicators (KPIs) and maximize return on investments (ROI).
- Analyze and interpret data to improve campaign performance.
- Manage and optimize merchant accounts.
- Manage overall search engine marketing strategies and campaign optimization processes.
- Perform detailed research on different aspects of SEM, i.e. keyword, market trends, and competitor analysis on a regular basis to achieve quality deliverables.
- Analyze and track web analytics to identify trends, insights, and areas for improvement.
- Create compelling and engaging ad copies that align with campaign goals and target audience.
- Monitor and manage campaign budgets, bids, and daily spending to ensure optimal performance and cost efficiency.
- Provide analytical reports, highlighting key metrics, trends, and recommendations for campaign optimization.
JOB SPECIFICATION
- Qualification: Bachelor's degree in Digital Marketing or diploma in a related field.
- Experience: At least 1 year of experience in PPC (Pay-Per-Click) advertising.
- Extensive knowledge of Google Shopping ads.
- Ability to analyze and interpret data to improve campaign performance.
- Strong understanding of keyword research, bidding strategies, and budget management.
- Proficiency in feed optimization.
- Knowledge of creating and managing Google Ads campaigns.
Job Type: Full-time
Job FeaturesJob CategorySEO
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