ppc executive

4 weeks ago

Karachi, Sindh, Pakistan Facon Full time

At Facon, we are looking for a PPC Executive, who will be managing and optimizing our pay-per-click campaigns, primarily on Google Ads. The ideal candidate must have expertise over different types of campaigns, i.e. Search, Display and Shopping, with a track record of making SEM campaigns profitable.

JOB DESCRIPTION

  1. Develop, execute, and optimize Google Ads campaigns to achieve key performance indicators (KPIs) and maximize return on investments (ROI).
  2. Analyze and interpret data to improve campaign performance.
  3. Manage and optimize merchant accounts.
  4. Manage overall search engine marketing strategies and campaign optimization processes.
  5. Perform detailed research on different aspects of SEM, i.e. keyword, market trends, and competitor analysis on a regular basis to achieve quality deliverables.
  6. Analyze and track web analytics to identify trends, insights, and areas for improvement.
  7. Create compelling and engaging ad copies that align with campaign goals and target audience.
  8. Monitor and manage campaign budgets, bids, and daily spending to ensure optimal performance and cost efficiency.
  9. Provide analytical reports, highlighting key metrics, trends, and recommendations for campaign optimization.

JOB SPECIFICATION

  1. Qualification: Bachelor's degree in Digital Marketing or diploma in a related field.
  2. Experience: At least 1 year of experience in PPC (Pay-Per-Click) advertising.
  3. Extensive knowledge of Google Shopping ads.
  4. Ability to analyze and interpret data to improve campaign performance.
  5. Strong understanding of keyword research, bidding strategies, and budget management.
  6. Proficiency in feed optimization.
  7. Knowledge of creating and managing Google Ads campaigns.

Job Type: Full-time

Job FeaturesJob Category

SEO

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