Manager Media Buying Karachi, Pakistan

4 days ago

Karachi, Sindh, Pakistan Groupm Pakistan Full time

Mindshare is an agency of GroupM, the world's largest media investment company, and is part of WPP. We are responsible for one in every three ads you see globally. We are currently seeking a Manager Media Buying to join our team.

In this role, you will be responsible for negotiating media deals for our local clients, handling media vendors, and facilitating clients throughout the buying process. Additional duties may be assigned. The role involves both independent and coordinated buying initiatives.

Reporting Line This role reports to the Investment Lead. Top 3 Benefits of the Job:
  • Being part of a talented and passionate team.
  • Working closely with top media corporations.
  • Opportunity to implement and execute industry-first initiatives.
Goals for the Role: In three months:
  • Gain comprehensive knowledge of buying and planning systems.
  • Understand the m/SIX buying and planning process, including proprietary tools.
  • Execute basic media and proprietary campaigns.
In six months:
  • Conduct negotiations with partners and close deals.
  • Analyze and interpret data and its impact.
  • Develop strong relationships with partners.
In 12 months:
  • Develop, execute, and analyze negotiation deals.
  • Promote Mediacom proprietary products.
  • Close negotiation deals and manage assigned clients.
Typical Day at Mindshare:
  • Construct airing deals.
  • Monitor KPI clients.
  • Track daily TV activities and ratings.
  • Monitor positions and droppages.
  • Observe competition.
  • Coordinate with support functions.
  • Prepare CPRP workings.
  • Collaborate with strategic units.
  • Coordinate with channels for placements and reducing droppages.
  • Generate weekly droppage reports and address issues with channels.
Minimum Qualifications:
  • BBA/MBA from a reputable university or equivalent.
  • At least 2+ years of media buying experience.
Desired Skills:
  • Excellent time management and prioritization skills.
  • Strong communication skills.
  • Analytical and numerical skills.
  • Proactive approach with negotiation skills.
  • Knowledge of media systems.
About Mindshare

Founded in Asia in 1997, Mindshare has over 20 years of guiding values: Speed, Teamwork, and Provocation. Recognized as the Cannes Lions Media Network of the Year 2019 and WARC Media 100 #1 Media Network 2020, we have led in creativity and media innovation. Our Asia Pacific operations have been Campaign Asia's Media Agency Network of the Year since 2015, and we are also the Performance Agency of the Year.

With 10,000 employees across 116 offices in 86 countries, we manage $24bn in billings, making us the largest media agency within GroupM, WPP's media investment arm, with a global billings total of $63bn (Source: COMvergence 2019). Visit us at www.mindshareworld.com and follow us on WeChat (Mindshare China), Instagram and Twitter (@mindshare), Facebook (facebook.com/mindshare), and LinkedIn (LinkedIn.com/company/mindshare).

About Pakistan

GroupM Pakistan leads in global media investment management, serving as the parent to agencies like m/SIX, MediaCom, Wavemaker, Xaxis, and Mindshare. The digital landscape is rapidly expanding, with internet penetration reaching 87 million broadband users and 85 million 3G/4G subscribers. Social media usage is also booming, with Facebook at 34 million users and TikTok surpassing Instagram with 22 million users. This digitization opens new opportunities in E-commerce, Digital Content, Video Planning, Technology, and Data & Analytics. GroupM Pakistan is strategically positioned to develop and grow talent in these areas.

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