Marketing Expert

1 day ago


Lahore, Punjab, Pakistan Easecloud Full time
Marketing Expert & Google PPC (Consultant)

We are seeking a Marketing Expert & Google PPC (Consultant) to enhance B2B lead generation and business growth through strategic Google Ads management. This role involves collaborating with the team to optimize campaigns and monitor performance.

3+ years of experience in Google PPC campaign management with B2B focus

Education Required

Bachelor's degree in Marketing, Business Administration, or related field

Employment Type

CONTRACTOR

Work Model

HYBRID

Location

Lahore, Pakistan

Salary Range

PKR 50,000-100,000/MONTH

About Easecloud

At EaseCloud, we are a rapidly growing technology company providing cutting-edge cloud-based solutions designed to help businesses streamline their operations. Our mission is to create innovative tools that drive business growth, and we are looking for a skilled Marketing Expert & Google PPC Consultant to help elevate our digital marketing efforts.

About the Role

We are seeking a mid to senior-level Marketing Expert & Google PPC Consultant to support our marketing efforts for a 3-month contract. This consultant will play a critical role in developing and executing Google PPC campaigns aimed at B2B lead generation and business growth. You will collaborate with the marketing team to design strategies, optimize PPC campaigns, and report on performance metrics to ensure the effective achievement of KPIs. This is a hybrid position based in Lahore.

Key Responsibilities
  • Google PPC Campaign Strategy: Develop and implement Google Ads (Search, Display, Video, etc.) strategies tailored for B2B lead generation and conversion.
  • Lead Generation: Focus on generating high-quality B2B leads through targeted PPC campaigns. Continuously optimize campaigns to maximize lead volume and conversion.
  • Campaign Management: Oversee the day-to-day management of Google Ads campaigns, including keyword research, budget allocation, ad copy development, A/B testing, and bid management.
  • Market Research & Analysis: Conduct market and competitor analysis to identify opportunities for campaign optimization and performance improvement.
  • Performance Tracking & Reporting: Use Google Analytics and Google Ads Manager to track and report on campaign performance. Provide actionable insights to improve campaign effectiveness.
  • Conversion Optimization: Continuously test and optimize landing pages, ad creatives, and targeting strategies to improve conversion rates and overall campaign ROI.
  • Collaboration: Work with the content and design teams to align ad creatives, landing pages, and overall messaging with brand objectives and audience needs.
  • Budget Management: Monitor and adjust PPC budgets to maximize performance within set parameters, ensuring that campaigns are cost-effective.
  • Client Consultation & Strategy: Provide strategic guidance to the internal team regarding best practices for Google PPC and lead generation in the *B2B space.
Required Skills
  • Google Ads Expertise: Proven experience managing and optimizing Google Ads campaigns, including Search, Display, and Video ads, specifically for B2B lead generation.
  • Lead Generation & Conversion: Strong understanding of B2B marketing techniques, with a track record of generating leads and increasing conversions via Google Ads.
  • Analytics & Reporting: Proficiency in using Google Analytics, Google Ads Manager, and other marketing analytics tools to track campaign performance and provide insights.
  • A/B Testing: Experience in running A/B tests for ad creatives, keywords, and landing pages to optimize for better performance.
  • B2B Marketing Strategy: Knowledge of B2B marketing strategies and the ability to tailor Google PPC campaigns to meet business objectives.
  • Budget Management: Expertise in managing PPC campaign budgets and ensuring the highest return on investment (ROI).
  • Content Collaboration: Ability to collaborate with internal teams (e.g., content, design) to create ads and landing pages that resonate with B2B audiences.
  • Time Management: Ability to handle multiple campaigns simultaneously and meet deadlines while maintaining high-quality work.
Desired Skills
  • CRM Integration: Familiarity with CRM systems (e.g., HubSpot, Salesforce) for tracking and nurturing leads generated through PPC campaigns.
  • SEO Knowledge: Understanding of SEO principles to complement PPC efforts and increase organic visibility.
  • Marketing Automation: Experience with marketing automation tools to integrate PPC campaigns with email marketing and lead nurturing efforts.
Qualifications
  • Education: A Bachelor's degree in Marketing, Business Administration, or a related field (or equivalent practical experience).
  • Experience:
    • 3+ years of experience in Google PPC campaign management with a focus on B2B lead generation.
    • Proven success in Google Ads campaign management and B2B marketing strategies, with measurable results.
    • Solid understanding of B2B sales cycles, lead generation strategies, and performance-driven marketing tactics.
  • Technical Skills: Expertise in Google Ads, Google Analytics, and Google Tag Manager.
  • Language: Proficiency in English (both written and spoken).
  • Hybrid Model: Flexibility to work remotely and from our office in Lahore, collaborating with an international team of professionals.
How to Apply

If you are a results-driven Marketing Expert with expertise in Google PPC, B2B lead generation, and digital marketing, we want to hear from you Please email your resume, along with examples of successful Google PPC campaigns or case studies that demonstrate your skills and experience.

#J-18808-Ljbffr

  • Lahore, Punjab, Pakistan Summa Marketing Full time

    As a Property Marketing Expert at Summa Marketing, you will have the opportunity to leverage your expertise in the real estate industry to drive business growth.About the Role:You will be responsible for developing and maintaining relationships with clients, conducting market research and analysis, and presenting and promoting properties to prospective...


  • Lahore, Punjab, Pakistan AKM360 Marketing Solutions Full time

    Digital Marketing Expert / SEO SpecialistDigital Marketing Specialist1 Position AvailableResponsibilities:Design digital media campaigns aligned with business goalsCoordinate the creation of digital content (e.g. website, blogs, press releases, and podcasts)Manage end-to-end digital projectsEstablish our web presence to boost brand awarenessMaintain a strong...


  • Lahore, Punjab, Pakistan SK Marketing Full time

    We are looking for a Creative Branding Expert who can help us develop and execute a comprehensive visual content strategy that drives brand awareness, engagement, and leads. The ideal candidate will have a proven track record of creating high-quality visual content that is engaging, informative, and on-brand.Key ResponsibilitiesDevelop a visual content...


  • Lahore, Punjab, Pakistan Motionly Digital - Marketing Agency Full time

    Company OverviewMotionly Digital is a marketing agency that excels in innovative digital solutions. Our dynamic team thrives on creativity and international collaboration.We're looking for an expert Graphic Designer & Video Editor to enhance our creative offerings.


  • Lahore, Punjab, Pakistan Expert Document Solution Full time

    Role Description: As a Sales and Marketing Professional, you will be responsible for selling office products to companies. You will have a good understanding of the products and services offered by Expert Document Solution and be able to communicate effectively with clients.The job involves sales management, telemarketing, email marketing, and client...

  • Marketing Expert

    4 days ago


    Lahore, Punjab, Pakistan AMS-Power Engineering Pvt. Ltd Full time

    We are seeking a highly skilled and experienced digital marketing professional to join our team.Job Responsibilities:Develop and implement social media marketing plans to promote the company's business.Maintain a strong online presence through regular updates on social media platforms.Design and distribute newsletters on a regular basis.Requirements:A...


  • Lahore, Punjab, Pakistan Expert Document Solution Full time

    Job Summary: Expert Document Solution is seeking a Commercial Sales Representative to sell office equipment to corporate clients. The successful candidate will have a strong understanding of the products and services offered by the company and be able to communicate effectively with clients.The role involves telemarketing, email marketing, and client...


  • Lahore, Punjab, Pakistan Vantage Commodities Private Limited Full time

    Vantage Commodities is seeking a Trade and Market Expert to join our team and contribute to our success.Job RequirementsBachelor's degree in a relevant field.The ideal candidate will have a solid understanding of commodities, exceptional communication and negotiation skills, and the ability to work effectively in a team environment.As a Trade and Market...


  • Lahore, Punjab, Pakistan Advance Cargo Full time

    Digital Marketing Expert Advance Cargo, Pakistan We are seeking a highly skilled Digital Marketing Expert to join our team. The ideal candidate will have a deep understanding of digital marketing strategies, tactics, and tools, with a proven track record of implementing successful campaigns. The Digital Marketing Expert will be responsible for developing,...

  • Marketing Expert

    6 hours ago


    Lahore, Punjab, Pakistan Zilon International Full time

    Job Summary:Zilon International is seeking a highly skilled Marketing Expert to join our team. As a key member of our marketing department, you will be responsible for developing and implementing comprehensive marketing strategies to drive business growth and success.Main Responsibilities:Develop and execute marketing plans to achieve business...


  • Lahore, Punjab, Pakistan Bundle Up Packaging Company Full time

    As a key member of our marketing team, the International Marketing Expert will be responsible for developing and implementing effective marketing strategies to increase brand awareness and customer engagement.About Us:BUNDLE UP PACKAGING COMPANY is a leading packaging solutions provider based in Lahore, Pakistan. We are committed to delivering high-quality...


  • Lahore, Punjab, Pakistan OOP Technologies Full time

    Expertise in Marketing Automation for Business GrowthOOP Technologies is looking for a Marketing Automation Expert to join our team and drive business growth through effective marketing automation strategies. Main tasks include developing and executing targeted email marketing campaigns, increasing customer engagement, and driving sales growth.A highly...


  • Lahore, Punjab, Pakistan SMCSE Solutions PVT LTD. Full time

    SMCSE Solutions PVT LTD. is hiring an Associate Digital Marketing Expert to join our team. The ideal candidate will have a strong background in digital media marketing and media buying.About the Job:Develop and implement digital marketing strategies to drive business growth.Manage and optimize digital marketing campaigns across multiple channels.Collaborate...


  • Lahore, Punjab, Pakistan 01 Global Full time

    Digital Marketing Expert WantedWe are recruiting a Digital Marketing Specialist with expertise in HTML5 & CSS3, SEO, and content creation. The role involves social media marketing, email marketing, and competitor analysis.Key Tasks:Social Media Marketing and AdvertisingContent Writing and EditingEmail Marketing and NewslettersDirectory Listings and Online...


  • Lahore, Punjab, Pakistan Ad-tivity Full time

    We are looking for a highly motivated Performance Marketing Expert to join our team at Ad-tivity. As a Performance Marketing Expert, you will be responsible for developing and executing strategies to drive revenue growth through paid advertising campaigns.Key ResponsibilitiesDevelop and implement strategies for keyword research and management to improve...


  • Lahore, Punjab, Pakistan Brightway Technologies Full time

    SEO and Digital Marketing Expert Job SummaryWe are seeking an experienced SEO and Digital Marketing Expert to lead our digital marketing efforts at Brightway Technologies, Pakistan.The ideal candidate will have a strong background in search engine optimization, pay-per-click advertising, and email marketing.Responsibilities include:Developing and...


  • Lahore, Punjab, Pakistan Brand Marketing Hub Full time

    Brand Marketing Hub is seeking a skilled Web Development Expert to join our team. As a key member of our development team, you will be responsible for designing and developing cutting-edge web applications using PHP Laravel.Main ResponsibilitiesDevelop and maintain dynamic websites and web applications;Design and implement REST APIs and OAuth2 security...


  • Lahore, Punjab, Pakistan Digitaiz Inc. Full time

    Digitaiz Inc. is seeking a Performance Marketing Expert to drive our marketing efforts forward. The ideal candidate will have a deep understanding of digital marketing metrics and analytics.The key responsibilities of this role include:Brainstorm and develop creative growth strategies for projects including company websites and social media.Measure and...


  • Lahore, Punjab, Pakistan Soft Tech Consultants, Pvt Ltd. Full time

    We are looking for a seasoned Marketing Automation Expert to lead our email marketing efforts. As a key member of our marketing team, you will be responsible for developing and executing strategic email marketing campaigns that drive customer engagement, retention, and sales growth.The successful candidate will utilize their expertise in Salesforce Sales...


  • Lahore, Punjab, Pakistan MD Designs & Fit Out Full time

    Located in Dubai, UAE, MD Design & Fitout Co. LLC is a dynamic organization seeking an experienced Digital Marketing Expert to join our team.We are looking for a talented individual with a minimum of 2 years of experience in Digital Marketing, Social Media Marketing, or related fields.The ideal candidate will have proficiency in relevant marketing tools and...