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Email Marketing Specialist
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2 days ago Be among the first 25 applicants
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Direct message the job poster from Ways Group
Founder at HR Ways & REMIRE | Recruiting Tech Talent for Over 350+ Companies Worldwide | EOR & manage Global payroll & ResourcesClient Company Introduction:
Hiring for our client: Fueling high-growth innovation with 40+ years of tech startup expertise.
Job Summary:
We are seeking a Marketo Marketing Automation Specialist to leverage your extensive expertise in marketing automation and drive impactful marketing initiatives. This role offers an exciting opportunity to apply your advanced Marketo skills to complex projects while collaborating with cross-functional teams. A successful candidate will have a deep understanding of lead conversion, lead scoring, sales lifecycle management, segmentation, and data management, translating that knowledge into measurable business outcomes.
Responsibilities:
- Creation, execution, and optimization of email marketing campaigns in Marketo Engage, ensuring effective segmentation and targeting to maximize engagement.
- Development and management of lead scoring models and nurturing programs.
- Create smart lists for segmentation in Marketo, ensuring proper database segmentation.
- Collaborate with marketing and sales teams to optimize lead flow from Marketo to Salesforce.
- Create, test, and optimize landing pages, forms, and emails for improved performance.
- Analyze campaign performance and generate KPI reports, identifying areas for improvement.
- Assist with Marketo integrations with other systems such as ZoomInfo, NeverBounce, and Qualified.
- Implement UTM parameters effectively for tracking campaign performance across channels.
- Stay updated on best practices for Marketo and marketing automation tools.
Qualifications:
- 2-3 years of hands-on experience with Marketo Engage.
- Solid understanding of marketing automation principles, including lead management, segmentation, and nurturing.
- Experience with email marketing best practices and A/B testing.
- Familiarity with Salesforce and CRM system integrations.
- Strong analytical and problem-solving skills.
- Excellent communication and organizational skills.
Preferred:
- Marketo Certified Expert (MCE).
- Familiarity with HTML and CSS for email and landing page customization.
Other Details:
- Timings: Morning shift - 12 AM - 8 PM (Monday - Friday)
- Job Mode: Full Time Onsite
- Office Location: Lahore
About HR Ways:
HR Ways is an award-winning technical recruitment firm helping software houses and IT product companies globally to find IT talent. We are engaged by over 300 employers worldwide, ranging from the world's biggest SaaS companies to startups. We have offices in Dubai, Canada, US, UK, Pakistan, India, Saudi Arabia, Portugal, Brazil, and other regions.
Seniority level- Entry level
- Full-time
- Marketing and Sales
- IT Services and IT Consulting
